brand marketing – Page 391

Mast & Meh: Ariel, Starbucks India, MyFitness, Country Delight

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

After Bournvita, influencer ‘Foodpharmer’ goes after Kissan and Maggi ketchup

Recently, Revant Himatsingka caused a stir with his video on Mondelez India-owned malt drink brand Bournvita, highlighting its high sugar content and the misleading positioning as a health drink. The video went viral, and he received a legal notice from the company, leading him to take it down. However, it resonated with millions of netizens who called out the brand.

Revant Himatsingka, known publicly as Foodpharmer, calls out Hindustan Unilever (HUL)-owned ketchup brand Kissan Tomato Ketchup and Nestle India-owned Maggi tomato ketchup for their high sugar content.

E-comm will do to the sexual wellness category what it did to the beauty industry: Pooja Sahgal, RCC

Pooja Sahgal, CMO, Raymond Consumer Care with Storyboard18's Delshad Irani

Maker of KamaSutra condoms, Raymond Consumer Care’s CMO Pooja Sahgal talks about category expansion and how women are leading the conversations and innovations in India’s booming sexual wellness category in India.

PepsiCo’s Saumya Rathor on the brand’s new campaign and its impact on consumers

Saumya Rathor, category lead, Pepsi Cola

In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.

Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. (Representational image: Burkhard Kaufhold via Unsplash)

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration. Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, declining attention spans of younger cohorts and legacy agencies still stuck in old ways of brand building.

Indians choosing to spend higher on increased number of multi-cations: Thomas Cook India & SOTC report

Domestic destinations favoured were Kashmir, Himachal and Uttarakhand, Ladakh, North East, Kerala, Andamans, Goa; Bhutan in the Indian subcontinent. (Representative image by Annie Spratt via Unsplash)

Pandemic induced restrictions has increased appreciation for life. 78 percent respondents opted for experience led travel to create memories of a lifetime with deeper exploration and distinctive local elements Vs. regular sightseeing.

PepsiCo-owned Mirinda unveils new visual identity

Mirinda's new visual identity will be rolled out across the leading 20 international markets from May 2023, with many featuring their native languages on the cans. (Image source: PepsiCo)

The visual identity was developed by PepsiCo Design and Innovation “to ignite creativity”. A new global brand platform, ‘There’s no flavour like your flavour’ was also unveiled.

Meta launches #MadeonReels program for brand marketing in India

Meta is also inviting briefs from brands across verticals to be a part of this program.

Uber’s new ‘Resilient Aspirers’ ad campaign fuels Indian dreams

Ride-hailing service Uber recently launched a campaign called ‘Resilient Aspirers’ that celebrates the indomitable spirit of the country. For the campaign, the brand has partnered Indian cricketer T Natarajan.

Uber’s ad campaign featuring cricketer T Natarajan inspires many by highlighting the struggles he went through in life to achieve his dream of playing for the Indian National Cricket Team.

Marketing Mocktail: Friends, family and lovers-brand-user relationships explained

When consumers emotionally connect with a brand, it is based on a chemistry or vibe and not a SWOT analysis of the brand. (Representative Image: Edu Lauton via Unsplash)

The emotional connection of a brand can be assessed based on what type of relationship your consumers have with your brand.