Tag: brand marketing

How Puma beat Nike, Adidas, and Reebok to top the revenues charts

Puma has performed remarkably well since the pandemic started with over 145 percent in FY22. It has also ranked within the top 100 brands in India in TRA’s Brand Trust Report 2023, ranked at 88th position from among 1000. In the previous report the brand was at 122nd rank.

Puma India has achieved 145 percent growth in the last two years and a revenue of Rs 2980 crore in calendar year 2022, surpassing the combined revenues of Nike, Adidas, and Reebok in the country.

JioCinema viewership touches 2.2 Crore during CSK’s match against Rajasthan Royals

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 Cr. This followed a robust first weekend which amassed 147 Cr.

#TBH: Influencer business must iron out flaws in the ecosystem

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers. (Representative image by Muhammad Daudy via Unsplash)

Why the sector needs rigorous monitoring is because social media stars peddling products through their content wield more power over their followers. Depending on their qualifications, credentials, popularity, and level of audience engagement, influencers have an impact on consumer behaviour.

India’s five edtech unicorns spend over Rs 2,250 cr on advertising; Rs 5,500 cr on employees in FY22

Many edtech firms laid off thousands of employees to conserve cash. The five edtech unicorns, put together, laid off more than 3,000 employees. Unacademy, in fact, brought its team size down to under 3,000 from more than 6,000 in April 2022. PhysicsWallah was the only company on the list to not have laid off any employees. (Representative Image: Thomas Park via Unpslash)

Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad cumulatively spent more than Rs 2,250 crore on ads and promotions, and Rs 5,465 crore on employees but with funding winter and slower growth these excesses are becoming a thing of the past.

Clutter Breakers: Why Piyush Pandey is cheering for Cadbury Dairy Milk’s latest IPL ad campaign

Piyush Pandey calls Cadbury Dairy Milk a “brave” brand for taking a sport like cricket, which is considered to be a religion in a country like India, and using its mass appeal to promote other sports.

In an exclusive conversation with Storyboard18, Piyush Pandey, Ogilvy’s chairman global creative and executive chairman India, talks about how Mondelez India is acting like a responsible corporate citizen with points of view on things that matter to people.

Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM

TAM data also shows that during the initial phase of IPL 16, many e-commerce categories have shifted away from TV advertising. In IPL 15, the top five categories were dominated by e-commerce players. (Image via Twitter - @IPL)

Changing media consumption habits seen as primary reason for significant decline in IPL 16 TV advertisers during initial phase.

Nokia India’s Amit Marwah: If you have the right mind share, market share always follows

Nokia India's Amit Marwah highlights, "In Nokia’s new logo, there are different colour lanyards that highlight gender equality. The logo is colourful and reflects energy. It also resonates with our consumers and our partners. This also includes catering to other customer domains like startups."

Storyboard18 got in touch with Nokia India’s Amit Marwah, head of marketing and corporate affairs, to talk about the company’s newly rebranded logo, reasons for the makeover, as well as challenges and apprehensions following this decision.

Storyboard18 Impact: Govt to ask influencers to display qualifications while endorsing health products

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

The development comes days after Storyboard18 reported about how the Indian nutraceutical market has emerged as the sunshine sector where multiple direct-to-consumers (D2C) and legacy brands launch wellness products and get influencers to promote them.

JioCinema gets record number of advertisers and sponsors in TATA IPL 2023 opening week

JioCinema set the tone with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans, achieving a peak concurrency of 1.6 Cr. In addition, JioCinema registered over 2.5 Cr. downloads, a record for the most installed app in a single day. (Image via Twitter - @IPL)

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 375 Cr. This followed a first weekend which amassed 147 Cr. views, the highest-ever opening weekend for the TATA IPL on digital.