Tag: brand marketing

Bharat Jodo Yatra and Brand RaGa: Will India see a Rahul 2.0 before 2024?

For Rahul Gandhi, in many ways, the Bharat Jodo Yatra is a discovery of India. For some reason the Gandhi scion has always had an elitist, touch-me-not image. The Yatra will surely give him more mass appeal and make him more familiar. Image source: bharatjodoyatra.in

With the Bharat Jodo Yatra, Rahul Gandhi is trying to shed his past image, says experts

YouTube unveils 2022 list of India’s top creators, breakout creators and women breakout creators

Shorts Break, a YouTube channel that offers short comedy videos, topped the list, with about 16.8 million subscribers. This was followed by creators Akshay Nagwadiya (14.7 million) and Gulshan Kalra (17.9 million subscribers). YouTube has not disclosed specific numbers on the subscriber growth these creators have witnessed during this year. (Representative image via Unsplash)

About half of the top 20 creators have made only short videos in the past year, a Moneycontrol analysis of the list provided by YouTube shows. Several other creators have been prolific with minute-long videos while also making a few long-form videos in the past year. Only a single creator in the list solely focused on long-form content.

Gaming studios focus on Indian characters in games as brands eye growth through collaborations

The backdrops to the game’s environment are drawn in the Pahari art style and combine hand-painted textures rendered in 3D.Some are keeping it more realistic. Inspired by films like Satya, Gangs of Wasseypur and KGF, Bengaluru-based gaming studio Hypernova Interactive is coming up with a game called Mayanagari. (Image source: Hypernova Interactive)

Both national and international gaming studios are adding Indian themes and characters to their games to tap the country’s huge gaming population in the country.

Spotify India is a premium Gen Z urban platform: Arjun Ravi Kolady

As per Arjun Ravi Kolady, Spotify’s audience is highly attuned to streaming services. Netflix and Amazon Prime Video, who are in the streaming business have done some fantastic work too. Such brands have three objectives. Either they want to show the breadth of their library or they want to help people find more of what they love. The other objective is around the launches of new shows. (Stills from ads)

Arjun Ravi Kolady, head of sales, Spotify India speaks on audio advertising, programmatic ads, creativity and more.

How meat unicorn Licious is going regional and cracking Southern markets

Plant based meat is an interesting launch and obviously has taken a lot of people by surprise. The way Licious have positioned themselves on “Crave”, which is a plant based meat offering, is that there are days in a week when a lot of meat eaters refrain from consuming meat and Crave is meant to cater to that particular consumer segment so that anyone who has a craving for something like meat should not miss out for whatever reason.

Santosh Hegde, VP Marketing, Licious, talks about its evolving target consumer base, more women buying meat online and why customers in South India can be unforgiving when it comes to recreation of local delicacies.

Throwback: The Spice route to MDH’s Rise

Dharampalji’s entry into the advertising of his own brand gave it a fillip. It all started when an actor portraying the father of the bride in a MDH TV commercial didn’t show up for work. Dharampalji took up the role. Since then, he was a constant fixture in all MDH advertisements, becoming the face of the brand he had created. This was an unconventional approach to creating brand awareness. (Stills from ads)

Apart from the memorable jingle, the presence of Mahashay Dharampalji Gulati, founder of MDH in the ads became notable too. He became the “Dadaji” figure in the commercials, dressed in traditional wear and adorned with a string of pearls.

This is a moment of reckoning for Indian brands: Vivek Gambhir, boAt CEO

"I believe that the future is even more exciting. So being paranoid, being humble, being agile, being obsessed with consumers, that's what keeps us going. We are market leaders, but at the heart, this is a company with a lot of hustle and a company that is continuing to be a challenger." - Vivek Gambhir, CEO, boAt

boAt’s chief executive officer, Vivek Gambhir speaks about the brand’s journey from challenger to leader and plans to become a global Indian brand.

Workplace Bullying: How Unilever’s Nitin Paranjpe dealt with a boss who was a bully

"Few people have the same high and totally uncompromising standards of integrity that they have," Nitin Paranjpe stated, reflecting on his long professional relationship with Dhaval during their time at HUL and Unilever.

Paranjpe, who is non-executive chairman of HUL and chief transformation officer and chief people officer at Unilever, says that he dealt with a former boss whose working style was nothing short of bullying.