Tag: Brand Makers

Media mogul Charles F. Dolan, founder of HBO and Cablevision, dies at 98

HBO, under Dolan's leadership, is credited with reshaping television, producing legendary series like The Sopranos, Game of Thrones, and The Wire

Launched in 1972, HBO became the first premium cable channel to offer movies and special events directly to homes, revolutionizing the television landscape and paving the way for future content providers.

Financial transactions at Mahakumbh anticipated to be between Rs 2 lakh crore and Rs 3 lakh crore

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

State officials view the Mahakumbh as a cornerstone of their broader strategy to establish Uttar Pradesh as India’s premier destination for religious and cultural tourism.

2025 – The Year Of…: First-party data, mindful hedonism in premiumization, gaming, says Hephzibah Pathak, Ogilvy India

"Generative AI will bring down perspiration but create more space for inspiration. Technology will always be an enabler and support to the human mind. Human imagination is the most essential currency. AI enables anyone to participate but without human imagination, it can homogenise the creative process," highlighted Hephzibah Pathak, executive chairperson, Ogilvy India.

Hephzibah Pathak, executive chairperson, Ogilvy India, also highlighted how first party data will fuel branded personalised experiences and optimise content throughout the consumer journey.

2025 – The Year Of…: Authenticity, co-creation, purpose-driven campaigns, says Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan, Chief Marketing Officer of Policybazaar, discussed the strategic integration of AI in the company’s operations, emphasizing how it has enabled the team to identify emerging trends and optimize their campaigns.