UnderNeat by Kusha Kapila: Can creator-led brands go the distance?

Ramya Ramachandran, Founder of Whoppl, sees creator-led launches like Kapila’s as shaping a new kind of brand-building. What sets them apart, she says, is how naturally the journey unfolds. “Kusha started this back in December by addressing what people wear under their clothes. Three months later, it became her brand.” (Image source: Moneycontrol)

Influencer-led brands are no longer a novelty. The question is whether they can evolve into enduring businesses – or remain extensions of internet fame.

‘New chapter begins’: Haldiram CEO announces merger of Snacks and Food businesses

Haldiram Snacks Private Limited (Delhi) and Haldiram Foods International Private Limited (Nagpur) have merged together as one—Haldiram Snacks Food Private Limited (HSFPL). (Image Source: Web)

‘This isn’t just a merger. It’s a fresh start, a meaningful coming together of legacy, passion, and a shared vision for the future’, Haldiram’s CEO Krishan Kumar Chutani said