Tag: Brand Makers

Perplexity CEO announces Rs 1 crore contest for Champions Trophy 2025 final

Despite being "highly under monetized," the company has managed to grow at an extraordinary rate, recording a 6.3x year-over-year revenue increase.

Perplexity CEO Aravind Srinivas announces a grand prize as India secures a thrilling semi-final victory against Australia in ICC Champions Trophy 2025.

Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid to acquire TikTok

Alexis Ohanian's role in the bid, known as The People's Bid, will be to help shape the consortium's approach to social media, data privacy, and user control. (Image: Cosmopolitan)

Alexis Ohanian will leverage his expertise in social media to support McCourt’s initiative, dubbed “The People’s Bid,” which aims to restructure the platform with a user-centric data governance model.

With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo

In 1996, Pepsi’s provocative campaign, “Nothing Official About It,” took direct aim at Coca-Cola, the official sponsor of that year’s Cricket World Cup.

Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?

Levi’s onboards Diljit Dosanjh as brand ambassador

Following the success of the Dil-Luminati Tour merchandise, this collaboration seamlessly blends the worlds of music and fashion.

The partnership also highlights Levi’s expanding menswear collection, featuring on-trend New Loose and Relaxed fits, which reflect Dosanjh’s distinctive style.

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

‘We are in the era of AI-led innovation’: Meta’s Arun Srinivas

Speaking at the Indian Society of Advertisers (ISA) CEO Conference 2025, Arun Srinivas, Director of Global Business Group at Meta, underscored how AI is reshaping advertising, business messaging, and content consumption.

Arun Srinivas, Director Global Business Group, Meta, highlights AI’s transformative power in advertising and business.

Lodha v/s Lodha: Rs 5000 crore family feud intensifies as mother intervenes

The legal tussle, which centres around the usage of the 'Lodha' trademark, has seen Abhishek Lodha's publicly listed Macrotech Developers sue House of Abhinandan Lodha for alleged trademark infringement. (Left to Right: Abhishek Lodha, Abhinandan Lodha)

Manju Lodha urges sons Abhishek and Abhinandan to end trademark dispute, as Bombay High Court appoints mediator to resolve the Rs 5,000 crore legal battle.