Adidas aims to inspire women in sports with grassroots programs and role model partnerships: Neelendra Singh

"Partnership with BCCI is a good example of leveraging cricket to reach deep into India. Leveraging Indian athletes to tell global stories is another example of where the story or the campaign is global but the faces and the athletes we use are local. Once again through distribution product and marketing campaigns, we believe we have the best combination to reach the best consumer," says Neelendra Singh, General Manager of Adidas India.

In an interview with CNBC-TV18, Neelendra Singh, General Manager of Adidas India, emphasised the brand’s dedication to fostering inclusivity through grassroots programs and by partnering with prominent role models in the sports community.

NIVEA India appoints Siddhartha Juneja as E-Commerce Director

At Flipkart, he played a key role in evolving the Grocery BU strategy across pricing, assortment, merchandizing, and performance marketing, leading to Flipkart’s success in the grocery segment.

Juneja has over 15 years of experience in FMCG and retail and his career spans leadership roles at Mondelez, Flipkart, and Kellogg’s.

Xiaomi India appoints Sandeep Singh Arora as Chief Business Officer

Arora's expertise in leadership roles in product marketing, category management, retail operations and brand strategy is expected to significantly enhance the organization's ability to navigate the evolving market landscape.

Prior to this, Arora was with Samsung India’s Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications.