Tag: Brand Makers

Unilever’s new CEO to receive 1.8 million euros fixed salary; outgoing CEO gets exit package

The transition comes as Hein Schumacher, Unilever's CEO and Board Director, is set to step down on March 1, 2025, and officially leave the company on May 31, 2025. (Left to Right: Fernando Fernandez, Hein Schumacher)

Hein Schumacher, who has been at the helm of the consumer goods giant since July 2023, will continue to receive his current fixed salary of 1.85 million euros until his departure.

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

Neha Bareja appointed as Head of Marketing at Acko Drive

With over a decade of experience in social media, influencer marketing, and digital strategy, Bareja has collaborated with leading brands such as Meesho, Zoomcar, Lifestyle International, Reliance Retail and Isobar.

Prior to this role, Bareja served as the Senior Director of Content and Influencer Marketing at Acko.

Celebrities In Action: The rise of celeb investors in sports leagues

For leagues, celebrity association provides instant credibility, media traction, and fan engagement. For celebrities, it’s a way to diversify their investments beyond entertainment and into a space with long-term growth potential.

Celebrity investors are moving beyond endorsements and actively seeking opportunities that offer sustained fan engagement, strong business potential, and long-term value. Investing in sports leagues also position them as visionary leaders.

Google’s Public Policy Shake-up: Are big techs struggling to retain policy heads in India?

Balancing global corporate strategies with local political sensitivities and sudden regulatory shifts makes the job of policy heads challenging, say experts.

Instability in public policy roles is a recurring issue for a few big tech firms and multinationals in India. Complex regulatory landscape, heavy compliance burden, or lack of leadership? Experts weigh in.