Brand Makers – Page 9

Jubilant FoodWorks responds to FIR against Chairman, says allegations ‘baseless, false’

Jubilant FoodWorks Chairman Shyam S Bhartia

An FIR has reportedly been registered against Jubilant FoodWorks’ Shyam Bhartia.

Neha Bareja appointed as Head of Marketing at Acko Drive

With over a decade of experience in social media, influencer marketing, and digital strategy, Bareja has collaborated with leading brands such as Meesho, Zoomcar, Lifestyle International, Reliance Retail and Isobar.

Prior to this role, Bareja served as the Senior Director of Content and Influencer Marketing at Acko.

Bajaj Auto appoints Baminee Viswanat as General Counsel

Baminee Viswanat's appointment at Bajaj Auto is expected to strengthen the company’s legal framework, ensuring robust compliance and governance standards in an evolving regulatory landscape.

Baminee Viswanat’s appointment as General Counsel is effective from February 19, 2025.

Celebrities In Action: The rise of celeb investors in sports leagues

For leagues, celebrity association provides instant credibility, media traction, and fan engagement. For celebrities, it’s a way to diversify their investments beyond entertainment and into a space with long-term growth potential.

Celebrity investors are moving beyond endorsements and actively seeking opportunities that offer sustained fan engagement, strong business potential, and long-term value. Investing in sports leagues also position them as visionary leaders.

Tata Consumer Products extends MD & CEO Sunil D’Souza’s tenure for five more years

Before joining Tata Consumer Products, he served as the Managing Director of Whirlpool India for over four years and spent nearly 15 years at PepsiCo, holding various leadership positions.

D’Souza’s new term will commence on April 4, 2025, and will run until April 3, 2030, subject to shareholder approval.

Suzuki Motor Corporation unveils new corporate slogan ‘By Your Side’; targets 50% share of Indian auto market with Maruti Suzuki

India remains a focal point of Suzuki’s growth strategy as the auto major revealed its New Mid-Term Management Plan for fiscal years 2025-2030.

JSW MG Motor India appoints Anurag Mehrotra as Managing Director

Anurag Mehrotra, MD at JSW MG Motor India

Anurag Mehrotra helmed the position of Vice President of Strategy & International Business at Tata Motors Commercial Vehicles and President & Managing Director at Ford India

‘Summon Sundar Pichai also’: Indian influencer questions YouTube’s accountability in Ranveer Allahbadia controversy

Ranveer Allahbadia (right) controversy has sparked a debate on social media about the accountability of digital platforms, especially YouTube, and their role in moderating content online.

Defending Ranveer Allahbadia amid India’s Got Latent row, YouTuber Gaurav Taneja aka Flying Beast has criticised the authorities for targeting Allahbadia only and not holding the platform’s leadership accountable.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.