As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.
Tag: Brand Makers
Siddharth Gupta to take over as Britannia’s CMO after Amit Doshi’s departure
Gupta will replace Amit Doshi, who announced his departure earlier this month.
PwC India announces key leadership changes, effective April 2025; appoints Vivek Prasad, Arnab Basu and others
All these appointments will come into effect from 1 April 2025.
Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?
The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.
Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands
As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.
P&G Health appoints S. Madhavan as chairperson; Suresh Talwar, Rani Ajit Jadhav to retire from Company Board
S. Madhavan’s appointment will be effective on April 1, 2025.
‘Spending ahead of revenue’: Indriya’s CEO Sandeep Kohli on marketing strategy
Aditya Birla Group entered India’s Rs 6.7-trillion branded jewellery market with the launch of Indriya in July 2024, investing Rs 5,000 crore.
ICC’s search for a CEO: Here’s what the global cricket body is looking for
Geoff Allardice had stepped down as ICC Chief Executive on Jan 30, 2025.
Breaking: Godrej Agrovet names Sunil Kataria as CEO & MD-Designate, following Balram Singh Yadav’s re-appointment
Sunil Kataria has been appointed as the Chief Executive Officer & Managing Director – Designate of Godrej Agrovet from May 5, 2025.
Swiggy sees boost from Budget tax cuts, expects increased consumer spending
Swiggy posted a loss of Rs 799 crore in the third quarter of fiscal year 2025, compared to Rs 524 crore in the corresponding period last year.