India remains a focal point of Suzuki’s growth strategy as the auto major revealed its New Mid-Term Management Plan for fiscal years 2025-2030.
Tag: Brand Makers
JSW MG Motor India appoints Anurag Mehrotra as Managing Director
Anurag Mehrotra helmed the position of Vice President of Strategy & International Business at Tata Motors Commercial Vehicles and President & Managing Director at Ford India
‘Summon Sundar Pichai also’: Indian influencer questions YouTube’s accountability in Ranveer Allahbadia controversy
Defending Ranveer Allahbadia amid India’s Got Latent row, YouTuber Gaurav Taneja aka Flying Beast has criticised the authorities for targeting Allahbadia only and not holding the platform’s leadership accountable.
Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms
Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.
EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices
As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.
Siddharth Gupta to take over as Britannia’s CMO after Amit Doshi’s departure
Gupta will replace Amit Doshi, who announced his departure earlier this month.
PwC India announces key leadership changes, effective April 2025; appoints Vivek Prasad, Arnab Basu and others
All these appointments will come into effect from 1 April 2025.
Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?
The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.
Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands
As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.
P&G Health appoints S. Madhavan as chairperson; Suresh Talwar, Rani Ajit Jadhav to retire from Company Board
S. Madhavan’s appointment will be effective on April 1, 2025.