Brand Makers – Page 11

2025 – The Year Of…: First-party data, mindful hedonism in premiumization, gaming, says Hephzibah Pathak, Ogilvy India

"Generative AI will bring down perspiration but create more space for inspiration. Technology will always be an enabler and support to the human mind. Human imagination is the most essential currency. AI enables anyone to participate but without human imagination, it can homogenise the creative process," highlighted Hephzibah Pathak, executive chairperson, Ogilvy India.

Hephzibah Pathak, executive chairperson, Ogilvy India, also highlighted how first party data will fuel branded personalised experiences and optimise content throughout the consumer journey.

2025 – The Year Of…: Authenticity, co-creation, purpose-driven campaigns, says Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan, Chief Marketing Officer of Policybazaar, discussed the strategic integration of AI in the company’s operations, emphasizing how it has enabled the team to identify emerging trends and optimize their campaigns.

Former PM Manmohan Singh, Architect of India’s Economic Transformation, Dies at 92

India’s economic reformer led nation through crucial transformation

Tata Group sets ambitious goal to create 500,000 jobs in manufacturing by 2029

Tata Group chairman N. Chandrasekaran

In his year-end note, Tata Group chairman N. Chandrasekaran outlines bold vision for India’s future with strategic investments in key sectors amid global shifts.

YES Bank appoints Naveen Chaluvadi as Chief Digital Officer

Chaluvadi joined the bank in August 2013

As the Chief Digital Officer, Chaluvadi will continue to lead the bank’s digital transformation efforts, focusing on developing cutting-edge payment and collection solutions.

Godfrey Phillips India appoints Siddharth Chawla as new COO

For the past two years, Chawla has served as the Chief Growth Officer at Pharmarack Technologies

The company’s nomination and remuneration committee approved the appointment, which will take effect from January 7, 2025, or another mutually agreed-upon date.

IKEA secures interim relief in trademark infringement suit against IKEY

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

The court has restrained the Indian firm from using ‘IKEY’, ‘IKEY Home Studio’, or any other mark that is deceptively similar to the IKEA trademark

24Seven takes Godfrey Phillips to court over trademark dispute

24Seven sues Godfrey Phillips India

Godfrey ventured into the retail sector in 2005 with 24Seven retail chain . However, the company announced its exit from the convenience store this year due to financial reasons.

2025 – The Year Of…: Strategic pricing, agility, and cost optimization, says Castrol MD Kedar Lele

Kedar Lele, Managing Director – Castrol India Limited

In 2024, brand and marketing initiatives took centre stage, highlighted by Castrol’s association with Shah Rukh Khan as its brand ambassador.

N Srinivasan resigns as CEO of India Cements after UltraTech Cement’s majority stake acquisition

India Cements, once controlled by Srinivasan and his family, will now be under the leadership of UltraTech Cement, which has become the largest player in the Indian cement industry through this acquisition.

The board of India Cements has appointed four new directors, K C Jhanwar, Vivek Agrawal, E R Raj Narayanan, and Ashok Ramachandran. Additionally, three independent directors, Alka Bharucha, Vikas Balia, and Sukanya Kripalu—have been added to the board.