Tag: Advertising

Media Mavens: Wavemaker’s Ajay Gupte on the agency’s report card, generative AI and more

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers.

Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.

Big Surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 cr+ video views in first 5 weeks

JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12, they clocked a 2.23 crore peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during the Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 crore. (Image source: Twitter - @IPL)

A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league.

Remembering Pratap Bose: Face of India’s OOH advertising, entrepreneur and mentor to many

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Advertising veteran Pratap Bose passed away on Thursday after battling a major illness. He is survived by his wife and two children. Industry executives at Storyboard18 expressed disbelief at the untimely demise of the ad veteran and remembered him as an ever-smiling calm individual who not only dreamt big but also helped many to achieve their true potential.

Advertising veteran Pratap Bose is no more

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Pratap Bose co-founded The Social Street, a marketing communication agency, in 2015.

Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. (Representational image: Burkhard Kaufhold via Unsplash)

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration. Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, declining attention spans of younger cohorts and legacy agencies still stuck in old ways of brand building.

Uber’s new ‘Resilient Aspirers’ ad campaign fuels Indian dreams

Ride-hailing service Uber recently launched a campaign called ‘Resilient Aspirers’ that celebrates the indomitable spirit of the country. For the campaign, the brand has partnered Indian cricketer T Natarajan.

Uber’s ad campaign featuring cricketer T Natarajan inspires many by highlighting the struggles he went through in life to achieve his dream of playing for the Indian National Cricket Team.

Storyboard18 Exclusive: Dettol and Durex-maker Reckitt Benckiser India calls for media pitch

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

FMCG major Reckitt Benckiser that owns brands like Dettol and Durex has called for a media review, the account size is estimated at Rs 500 crore.