Advertising – Page 170

Wavemaker appoints Mondelez International’s Sindhuja Rai as its APAC CEO

Wavemaker’s newly appointed APAC CEO Sindhuja Rai, says that the task cut out for her as an APAC leader for Wavemaker is to ensure that they become a lot more strongly engaged and embedded with their clients.

Sindhuja Rai’s new position involves joining Wavemaker’s global executive team as well as the GroupM leadership team ExCo.

New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0

Yaccarino asserts that the success of Twitter 2.0 is a shared responsibility. She calls for thinking big and transforming the platform together. The CEO advocates for questioning assumptions and starting from first principles to build a new future. (Images sourced via Forbes and Twitter)

Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO

Shark Tank judge Namita Thapar calls out The Media Ant for using her picture without consent

Emcure Pharmaceuticals Executive Director and Shark Tank India judge Namita Thapar has publicly denounced what she called “hate marketing,” calling for a more inclusive and respectful India for future generations. (Image sourced from Moneycontrol)

Namita Thapar criticised an advertising agency for using her picture without authorisation in a billboard.

Storyboard18 Exclusive: Webchutney’s Sumera Dewan to lead Punt Partners’ new creative division

Sumera Dewan has worked with a diverse range of clients, including YouTube, Nestle, Airtel, Under Armour, Tinder, Spotify, Unilever, Platinum Guild International, among others.

Punt Partners, the tech start-up co-founded by Sidharth Rao and Madhu Sudhan in September 2022, has launched a division called Punt Creative.

More changes in Dentsu’s leadership; Roopam Garg of Dentsu X on his way out

Roopam Garg has over two decades of experience in advertising. Prior to this, Garg held senior leadership roles in Publicis Groupe Vietnam and ZenithOptimedia Group India.

Roopam Garg, who had joined Dentsu in 2017, replaced Divya Karani as the chief executive officer in September 2021.

Bang In The Middle’s Prathap Suthan: When we Cannes, we must

June is a month when the Oscar's of advertising is held. In this fun piece, Prathap Suthan, CCO, Bang In The Middle, takes our readers through what really happens in agencies across the world. (Representative image: Park Troopers via Unsplash)

Here’s a cheeky take on the month of June, when the global advertising industry unveils its benevolence, by Prathap Suthan, CCO, Bang In The Middle.

High and dry: Why do creative agencies struggle to get competitive fees?

Creative shops thrive on project-based work. If the work is digital-focused, performance-linked fees are also added to the contracts. This model works well for indie shops because their ambitions are different. (Representative image: Ankush Minda via Unsplash)

Broken fee models, competition from ad startups and increasing pressure from clients to maintain contract exclusivity is impacting the ad business. Storyboard18 explains why.

First Zomato, now McDonald’s under fire for questionable ads; McD’s ad was labelled “cute” and “creepy”

According to netizens, the McDonald's ad normalises “creepy” behaviour and creates a narrative that men can hit on women even in a professional setting.

Zomato and McDonald’s receive backlash for ads that seem to be normalising problematic behaviour and touching upon sensitive topics such as caste.

Watch Viacom18’s Anil Jayaraj’s interview on how digital was a game-changer for IPL 2023

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

Anil Jayaraj talks about IPL 2023, rise of female viewership and more with Storyboard18.

Zomato withdraws “Kachra” campaign after being called out by netizens

The ad campaign was criticised for being tone deaf towards marginalised castes. It also attracted flak from National film award winner film director Neeraj Ghaywan who called the Zomato ad "repulisve and casteist".

Zomato came out with a World Environment Day campaign which netizens found casteist thus calling into question at what length can brands go to for performative action.