Tag: Advertising

A Zomato and Blinkit collaboration on billboards: ‘Doodh mangoge…’

While Zomato is one of the major food delivery apps in India, Blinkit, its grocery business, operates in 27 cities and is planning to expand into others. Between the two apps, customers can order everything from kheer to milk (which, incidentally, was the most-ordered item this year on Blinkit’s rival Dunzo)

Blinkit and its parent company Zomato have tied up for an ad collaboration that takes a popular Bollywood dialogue and turns it on its head.

How Enormous Brands is adding glam to ads, from noise-cancelling windows to lighting products

AIS Windows had reached out to Enormous Brands to participate in its creative pitch. Khazanchi politely refused the request because his agency doesn't actively go for pitch meetings. Here’s why. “We don't usually go for pitches because it short-changes the clients who actually pay you for your time. Pitches short-change the strategy in favour of shortcut ideas," he explains.(Stills from AIS Windows' latest ad)

Ashish Khazanchi, managing partner of independent creative agency Enormous Brands, shares his agency’s secret creative sauce. He believes ads that are simple at heart and that stand out in the crowd always work.

CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign

Youngun is also the agency behind recent meme marketing campaign hits like Myntra’s Vanshika and the Subway campaign where a woman asked users to edit out a man photobombing her image. The agency has also done work for Netflix and Spotify. (From left - Saksham Jadon, Aman Hussain, Deepak Kumar and Ashish Kanojia)

Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.

India is the world’s top mobile games’ consumer and home to over 900 gaming companies: Game Changer 2023

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

How social gaming, AR, VR, 5G and Web3 opportunities are transforming the gaming landscape in India.

CRED takes subversive advertising mainstream. But there’s a flipside to the rise of Credvertising

In hot pursuit of virality, the last few months of 2022 saw brands using various tactics, gimmicks and pranks to garner attention and likes on the internet. The objective is to create curiosity and push consumers to look up for a product or service being promoted. The execution and idea can be a fake fight, meme or bizarre execution that hardly resembles an ad. (Still from the ad)

While there is no defined law on such kind of advertising, ad industry watchdog Advertising Standards Council of India (ASCI) can take suo moto action against the advertisement.

Viral CRED Ad: Masked as whacky classified newspaper ads, CRED’s new campaign goes viral

The company's recent campaign features Anil Kumble, Jhulan Goswami, Sunil Chhetri, MC Mary Kom and Viswanathan Anand who are disappointed when they realise that they have been asked to read a simple script telling the viewers that they can pay multiple bills on the CRED app.

The ads are being rolled out in the form of newspaper listings, announcements and apologies. The catch is they barely look like ads except the fact that each listing mentions CRED.

The Great Indian Ad Battle: Unheard stories of Perfetti Van Melle-owned brand Happydent’s Palace commercial

The Happydent Palace commercial was chosen as one of the top 20 ads of the 21st century by the international Gunn report. Image Credit: Illustrations by Animagic India’s Chetan Sharma.

Perfetti Van Melle India’s Rajesh Ramakrishnan, McCann Worldgroup India’s Prasoon Joshi, and Equinox Films’ Ram Madhvani get nostalgic.