Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad cumulatively spent more than Rs 2,250 crore on ads and promotions, and Rs 5,465 crore on employees but with funding winter and slower growth these excesses are becoming a thing of the past.
Tag: Advertising
Clutter Breakers: Why Piyush Pandey is cheering for Cadbury Dairy Milk’s latest IPL ad campaign
In an exclusive conversation with Storyboard18, Piyush Pandey, Ogilvy’s chairman global creative and executive chairman India, talks about how Mondelez India is acting like a responsible corporate citizen with points of view on things that matter to people.
Mast & Meh: Zomato, JioMart, TitanEye+, Doritos, WinZo
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM
Changing media consumption habits seen as primary reason for significant decline in IPL 16 TV advertisers during initial phase.
JioCinema gets record number of advertisers and sponsors in TATA IPL 2023 opening week
JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 375 Cr. This followed a first weekend which amassed 147 Cr. views, the highest-ever opening weekend for the TATA IPL on digital.
Offshore betting firms flood Indian media with illegal ads ft. Bollywood stars, sports legends
Companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway are ramping up their advertising efforts in India, coinciding with the action-packed Indian Premier League cricket season.
Cannes Lions 2023: 13 Indians on the jury across categories
Cannes Lions International Festival of Creativity will be held from June 19 – June 23, 2023. 290 experts from across 46 markets will form the 2023 jury panels.
IPL 2023 opening match on Disney Star sees sharp drop in TV ratings: Is the popularity of IPL on TV declining?
IPL’s opening match drop in ratings looks like a repeat of last year’s story.
Gold Spot: When ‘The Zing Thing’ restored the brand’s lost market share
Can nostalgia help Gold Spot if it were to be brought back today, just as Campa was? Back in the 1980s, Gold Spot was perceived as a drink for children but after the arrival of Rasna, it started to lose market share. Storyboard18 got in touch with the creative folks who then successfully repositioned Gold Spot among teens.
Ministry of I&B issues warning against advertisements of betting and gambling platforms
The Advisory has been issued to all media formats, including newspapers, television channels, and online news publishers, and showed specific examples where such advertisements have appeared in the media in recent times.