Advertising – Page 168

Advertising on Elon Musk’s Twitter: Why are brands still on the micro-blogging platform?

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

Industry experts weigh in on the challenges of advertising on Elon Musk’s Twitter.

Shark Tank judges Vineeta Singh, Peyush Bansal and more: Ads that feature brands’ founders and CEOs

Founders have often taken part in their brands advertisements. It has evolved from cheeky one-liners to being active parts of a storyline.

Take a look at some of the ads that featured founders of brands in ads as themselves.

Punt Partners’ Sidharth Rao: I’d like to believe that I donned the hat of Webchutney’s CHRO

Sidharth Rao said,"Madhu, my co-founder, and I believe given how nascent the martech landscape is, marketers will need time to build inhouse skills to leverage these products to their fullest extent and ensure they work well with all the other products they are using. This will lead to a dual problem - poor outcomes for the marketer and churn for the product provider."

Sidharth Rao, co-founder of Punt Partners, who also founded celebrated ad agency Webchutney, talks about untapped potential in martech, hiring the right talent and his legacy.

Mast & Meh: Lenskart, Zomato, Smallcase, Red Label, Pidilite, Sofit India

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

S4 Capital’s Sir Martin Sorrell: India is increasingly seen as an alternative to investment in China

"India is very well positioned and with very strong growth potential. India will be the third largest economy of the world by 2025. I remain a raging (India) bull," said Sir Martin Sorrell. (Image source: Twitter)

Martin Sorrell, currently Executive Chairman of S4 Capital and former CEO of WPP shares his views on how the past year’s woes and opportunities shaped the advertising and media landscape.

Gozoop, Mullen Lintas, Verve Media, ET Medialabs, The Rethink Company: Biz Moves

Independent marketing group Gozoop Group has bagged the digital mandate of Tim Hortons, a Canadian multinational coffeehouse and restaurant chain. Here, the agency will build the brand’s presence in India by leveraging the international stature of the brand. (Representative Image: Jon Del Rivero via Unsplash)

Keep up with all the key business wins and the account movements.

Weekly Shorts: Top Indian brands on Instagram; tips to enhance influencer marketing strategies

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Five ad jingles by the exemplary musician AR Rahman

AR Rahman – the recipient of the esteemed Padma Shri and Padma Bhushan, is perhaps one of the very few Indian music directors who with his Carnatic, Hindustani classical and Western influence has garnered admiration, love and support all over the world. (Image source: Stills from the ads)

These nostalgic ad jingles reflect the musician’s signature style and remind us once again that ARR is indeed a champion when it comes to music.

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

"Media agencies have been adept at offering women opportunities based on their meritocracy and intelligence. As an ecosystem, it levels the playing field for individuals regardless of their gender," says Monaz Todywalla

Todywalla talks about the changing role of leadership, the millennial workforce, the gender pay gap, and the trends to look out for.

Godrej CMO Ashwin Moorthy on Cinthol’s new ad, changing portrayals of women and more

While the portrayal of women has evolved in Cinthol advertising, the stress on the skin protection, health benefits and doctor recommendations continue to remain the same. (Stills from the ad)

Ashwin Moorthy, chief marketing officer – India, Godrej Consumer Products Ltd (GCPL), admits that consumers have changed in the Tamil Nadu market and they don’t relate to the old beauty propositions alone.