Advertising – Page 167

FCB Group India picks up a majority stake in Kinnect

This acquisition marks a pivotal moment for FCB Group India, elevating its digital prowess to unprecedented heights. With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach - India's data-driven influencer and third-party partnership platform. (FRom left to right: Chandni Shah, Rohit Ohri and Rohan Mehta)

With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach – India’s data-driven influencer and third-party partnership platform.

4-year-old docu on junk food and disparities between India and global markets gets attention online

The documentary deep dives into the fast-food industry chain speaking to chefs, store managers and the end consumers to understand how the industry works. (Representative image by Sofia Cangiano via Unsplash)

‘Global Junk Food’ is an hour-long video first released in 2018 focussing on how fast-food chains are operating across various parts of the world. The video is being shared again on social platforms.

Sidharth Rao dies; Industry mourns the loss of pioneer and OG startupper

Being in the industry of well over two decades, Sidharth Rao has crossed many milestones along his journey. He can truly be considered as one of the pillars of the strong foundation of the A&M community.

The sudden demise of Sidharth Rao, founder of Webchutney and Punt Partners, has stunned the community that is mourning the loss of a pioneer, a visionary and a people’s leader.

Mast & Meh: Swiggy, Titan Raga, P&G Shiksha, Cadbury Dairy Milk

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

GroupM goes for a major restructuring; dissolves APAC-level management

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

GroupM’s sub-regional units will now report to global leadership.

Storyboard18 Insider: Credit struggles, an influencer’s smart marketing move, people crisis at an agency

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Mateusz Wacławek via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association

After the commercial’s release, it received critical and commercial acclaim, and KB 10 was sold in millions in the first year of its launch. It changed the whole landscape of the photography market, distanced it from being an expert’s domain and made it available to the average user. (Still from the ad)

O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.

P&G Shiksha launches new campaign to bridge invisible learning gap

The campaign was launched with a panel discussion in Mumbai with leaders from diverse walks of life including Girish Kalyanaraman, vice president – brand operations, P&G India; Ritesh Agarwal, assistant vice president, educational initiatives; and Sagar Singh, faculty mathematics, gov. high school Banah Ki Ser, Sirmour (HP). It was moderated by Priyanka Khanna, author and former journalist.

The film reveals the problem of ‘invisible gaps and the impact they have on a child’s confidence and potential growth. It then goes on to highlight how the right kind of support and interventions, like that being driven by P&G Shiksha, can play a pivotal role in bridging these learning gaps.

Government meets influencers to tighten self-regulation to curb misleading ads

Guidelines makes disclosures mandatory and they should be displayed prominently and “extremely hard to miss” with the endorsement messages. The influencers should be able to substantiate the claims made by them. The Consumer Protection Act, 2019 provides the framework for the protection of consumers against unfair trade practices and misleading advertisements. (Representative Image: 愚木混株 cdd20 via Unsplash)

The department of consumer affairs had in January released endorsement guidelines for social media influencers to protect consumers from misleading advertisements.

How Nestle sponsored Hum Log and changed the TV advertising landscape in India

Pradeep Pant said, "During that period, sponsored programmes did not exist. Shobha Doctor, producer of Hum Log, approached Nestle. We saw the pilot episode of the show.Nestle had the courage and foresight to back up the show. The marketers were very excited about it and we got support from the seniors. We went ahead and sponsored Hum Log." (Stills from Hum Log episode 1 on YouTube)

Pradeep Pant, who was the advertising manager of Nestle India in the 1980s, opened up on the launch campaign of Nestle’s Maggi, its advertising and marketing strategies, sponsoring the acclaimed Doordarshan show Hum Log.