Advertising – Page 166

IPL 2023: Traditional advertisers set to overtake new-age players in IPL 2023 advertising pie

The long-time sponsor Tata Group, the title sponsor of the tournament, will be promoting their EV offering Tiago.ev during this IPL season. As the official partner, the brand will effectively utilize the Tata IPL platform to not only display the new Tiago.ev across all 12 stadiums but also launch interesting initiatives such as the ‘100 reasons to go.ev with Tiago.ev’ campaign. Conceptualized by FCB Ulka, this campaign focuses on consumers' top mental barriers towards EV adoption and addresses them through a series of light-hearted, relatable instances.(Image source: Indian Premier League (@IPL))

As new-age internet companies adopt a more cautious approach to advertising, traditional advertisers are gearing up to go all out on IPL advertising.

Clutter Breakers: Ixigo’s latest AI powered bluetooth headset takes internet by storm

Ixigo has released an intriguing campaign promoting a rather futuristic and very helpful product. The AI-powered headsets monitor your surroundings as well as every action that you do. Accordingly, they inform you of any obstacles, and provide useful information in real-time.

Ixigo claims its latest product, ‘bhAI’ – a bluetooth headset powered by AI will provide consumers real-time information and updates that makes their travels easy. Well pranked, Ixigo.

The missing great Indian cola, Campa, is back and ready for the future: Elephant Design’s Ashwini Deshpande

Ashwini Deshpande, co-founder and director of Elephant Design, the design consultancy behind the redesign of Campa, says research showed that there was some fondness for the name, but not for the visual identity. The brief was to break the status quo in India, she says.

Storyboard18 Insider: A legacy agency’s fate, a dramatic u-turn, celebrity tantrums and a popular caterer

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Bruce Warrington via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Bang In The Middle’s Prathap Suthan on why he will never quit being a copywriter

"I am in advertising. I am in creative. I am a copywriter. And I am not quitting this business. Neither should you. Not now. Not ever." - Prathap Suthan, CCO, Bang In The Middle

Copywriting is one of the professions in danger with AI tools taking centre stage. Prathap Suthan, CCO, Bang In The Middle talks about the importance of copywriting in advertising and why the ad industry will always need copywriters.

Titan’s ‘The Wedding Film,’ the commercial that tugged at the heartstrings through the ‘joy of gifting’

‘The Wedding Film’ attained the status of ‘iconic’ without the presence of any celebrity or well-known face. The ad film's script writer makes his point here. If the agency had cast someone prominent, the advertisement would be remembered by his or her name. This would have distracted the audience from the theme of the commercial. Communicating the emotion of ‘The Wedding Film’ was far more important than featuring an established personality. (Stills from 'The Wedding Film')

The commercial, released in the mid-1990s, was like a breath of fresh air for its blend of Western music and Indian values. ‘The Wedding Film’, which stood out for its heartwarming storyline, conveyed its theme through the single word ‘Papa’.

Swiggy Uncle to Vodafone ZooZoos – Best IPL ads of all time

As of 2023, the IPL is now a decacorn, valued at a whopping $10.9 billion. Tata has acquired title sponsorship for Rs.577 crore and the broadcasting rights for digital have been awarded to Viacom18 for Rs. 8736 crore for the year as a part of a five year deal for Rs. 23758 crore. The television rights have been retained by Disney Star for Rs. 23575 crore.

The Indian Premier League (IPL) is the biggest sporting event in the country. As a result, the IPL franchise is a brand favourite. Some of the best ads by brands are seen during the IPL season. Let’s take a look at some of the best IPL ad campaigns of all time.

Mast & Meh: Microsoft, Dream11, Limca, Lay’s, Lumikai, Kotak Life

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Dinosaur in the room: New-gen ad leaders say ad clubs caught in a time warp, demand credibility, agility and relevance

Executives highlight that the biggest challenge is relevance because many young professionals don’t even know about various ad bodies. They also say there is a greater need for mentorship and guiding young talent through regular workshops and knowledge sessions which associations can actively look at organising. (Representatuve Image: Arseny Togulev via Unsplash)

Younger CXOs believe that the ad industry associations and bodies need to shift their focus on what matters to young professionals and work on addressing various challenges that modern agency businesses are facing.

Ad filmmaker and director Pradeep Sarkar passes away

Pradeep Sarkar directed several commercials, including Cadbury’s Pappu Paas Ho Gaya, Eveready’s Give Me Red, Tata Yellow Pages, ICICI Prudential, and Onida KY Thunder, among others. (Image source: Twitter handle - Shubho Sengupta)

Pradeep Sarkar directed several advertising campaigns before transitioning to the world of cinema, where he directed acclaimed films such as ‘Parineeta’, ‘Laga Chunari Mein Daag’, ‘Mardaani’, and ‘Helicopter Eela’.