Being powerfully associated with positive effects on consumers’ psychological well-being, the integration of nostalgia in brand marketing increases feelings of social connectedness and divulges a sense of meaning and purpose.
Tag: Advertising
Goafest 2023: India’s premier Ad fest kicks off with a bang
Goafest 2023 kicked off with a curtain raiser where the theme – The Future of Creativity, was unveiled.
IPL 16 witnesses 36% surge in celebrity-endorsed ads compared to previous season: TAM
During the first 29 matches of IPL 16, Bollywood actor Aamir Khan had the highest share of ad volumes at 10 percent followed by Ranveer Singh at seven percent.
IPL 2023: Digital viewership leap and wider reach, sees new advertisers enter the pitch
Media planners indicate that the league has seen an influx of smaller advertisers and first-time IPL advertisers due to digital viewership surge.
Storyboard18 Impact: MIB warns against increase of betting ads on outdoor media
The I&B secretary has written to all chief secretaries of states, urging them to tackle the rise in gambling and betting by curbing outdoor ads. The development comes in weeks after Storyboard18’s deep dive offshore betting firms’ marketing.
How Pan Parag was positioned as a social product (much like coffee)
A look back at advertising that echoes social concerns: from “Ghabraye nahi, Hume khuch nahi chahiye” to “Badal Life ki Raftaar”.
Crayons Advertising aims for strategic global expansion after recent IPO filing
Crayons is also focusing on getting overseas talent to be a part of its Indian operations, by engaging with multiple recruitment firms in European markets.
Throwback: Raymond’s journey to ‘The Complete Man’
Raymond’s advertising is a great example of using self-concept in building a brand. The advertisements showed the quiet confidence of a man who wore Raymond’s. He embodied the very aspects of being a good human.
Pepsi’s new ad featuring Samantha Ruth Prabhu breaks gender stereotypes
Pepsi’s new campaign aims to inspire every woman to own their life with unwavering self-confidence, authenticity, and mettle.
18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report
Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.