Advertising – Page 165

Pitch, Please: BMW India puts its media and creative account up for review

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The German luxury car maker has called for a pitch and is reviewing its agency requirements.

Coca-Cola’s Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia

#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.

Dentsu Creative appoints Sumeer Mathur as chief strategy officer

Sameer Mathur, Chief Strategy Officer, Dentsu Creative

Prior to this, he was the national strategy head at Havas Creative.

Why are Indian brands advertising in NYC’s Times Square?

Nasdaq billboard at Times Square, NYC

Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.

The communication business today is a meme. Transient. Flippant. Momentary. Joke

Any pitch that the clients call is a free show and two dozen agencies line up to mount a variety entertainment show. (Representational image: Markus Winkler via Unsplash)

Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

Thums Up's new campaign commemorating 75 years of India’s independence is an ode to inspirational people who’ve helped build India. (A still taken from latest Thums' Up ad)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Throwback: Wah Taj! Effort that leads to perfection

Ustad Zakir Hussain. (Photo: Krupasindhu Muduli via Wikimedia Commons 3.0)

The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.

All about what3words’ maiden ad for India

Vijay Raaz was not the first choice for the what3words commercial - the ad film-makers were initially thinking of casting a rap artist like Badshah or Diljit Dosanj.(Representational Image: A still from what3words' ad film)

Raj Kamble walks us through Famous Innovations’ journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18’s weekly ad review column Mast & Meh.

Mast & Meh – The best and worst ads this week

The Glitch's new ad campaign for TTK Love Depot - #PleasureIsAllYours - hits the right spot with its well-crafted messaging. (Image: A still from the ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.

RK Swamy and BBDO part ways. Here’s why

Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.