Advertising – Page 165

More changes in Dentsu’s leadership; Roopam Garg of Dentsu X on his way out

Roopam Garg has over two decades of experience in advertising. Prior to this, Garg held senior leadership roles in Publicis Groupe Vietnam and ZenithOptimedia Group India.

Roopam Garg, who had joined Dentsu in 2017, replaced Divya Karani as the chief executive officer in September 2021.

Bang In The Middle’s Prathap Suthan: When we Cannes, we must

June is a month when the Oscar's of advertising is held. In this fun piece, Prathap Suthan, CCO, Bang In The Middle, takes our readers through what really happens in agencies across the world. (Representative image: Park Troopers via Unsplash)

Here’s a cheeky take on the month of June, when the global advertising industry unveils its benevolence, by Prathap Suthan, CCO, Bang In The Middle.

High and dry: Why do creative agencies struggle to get competitive fees?

Creative shops thrive on project-based work. If the work is digital-focused, performance-linked fees are also added to the contracts. This model works well for indie shops because their ambitions are different. (Representative image: Ankush Minda via Unsplash)

Broken fee models, competition from ad startups and increasing pressure from clients to maintain contract exclusivity is impacting the ad business. Storyboard18 explains why.

First Zomato, now McDonald’s under fire for questionable ads; McD’s ad was labelled “cute” and “creepy”

According to netizens, the McDonald's ad normalises “creepy” behaviour and creates a narrative that men can hit on women even in a professional setting.

Zomato and McDonald’s receive backlash for ads that seem to be normalising problematic behaviour and touching upon sensitive topics such as caste.

Watch Viacom18’s Anil Jayaraj’s interview on how digital was a game-changer for IPL 2023

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

Anil Jayaraj talks about IPL 2023, rise of female viewership and more with Storyboard18.

Zomato withdraws “Kachra” campaign after being called out by netizens

The ad campaign was criticised for being tone deaf towards marginalised castes. It also attracted flak from National film award winner film director Neeraj Ghaywan who called the Zomato ad "repulisve and casteist".

Zomato came out with a World Environment Day campaign which netizens found casteist thus calling into question at what length can brands go to for performative action.

HSBC’s new brand campaign with Virat Kohli promotes the idea of seeking new opportunities

The campaign will run across print, television, outdoor, OTT platforms and digital media to connect with the target audience.

The campaign highlights HSBC’s purpose of “Opening up a world of opportunity” as it works to support the goals of India going global.

9 in 10 B2B marketing leaders in India to increase use of Generative AI: LinkedIn

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

According to LinkedIn’s latest research, 87 percent B2B marketing leaders plan to increase the use of Generative AI to improve efficiency and create content.

Uber introduces advertising solutions in India

Through leveraging Uber’s first-party data and insights, Uber can surface interesting and relevant ads to users without compromising their privacy or experience, or sharing their personal data with advertisers. (Representative image: Riccardo Annandale via Unpslash)

Uber partners with Httpool by Aleph for brand partnerships.

Talented creates viral ‘Aadarsh Balak’ meme campaign for Myntra

Talented agency collaborated with Priyesh Trivedi to create a billboard campaign incorporating the best of both worlds–Adarsh Balak and fashion. The billboards stand tall across the streets of Mumbai until the 10th of June.

For the millennials, Adarsh Balak has been the poster child of subversion, quiet rebellion and self-expression. Precisely why it became one of the most culture-impacting pieces of art for modern day India.