Tag: Advertising

Zivame’s Khatija Lokhandwala: Our latest campaign strengthens the positioning of body confidence

Zivame’s new campaign is targetting women who are experimenting with their looks and are looking to see how intimate wear can help her expand their wardrobe. (Stills from the ad)

Conceptualised by Leo Burnett, lingerie brand Zivame’s new ad showcases women across various life stages and different situations, confidently seizing the day.

Union Budget 2023: Advertising executives share their expectations in taglines

Union Budget 2023 expectations explained in taglines: It is the last full Indian Budget before the General Elections in 2024 and the mood is cautiously optimistic. Keeping their businesses and aam janta in mind, find out what ad janta really wants from the Budget. (Representational image: Peter Aroner via Unsplash)

From revisiting old ad taglines to infusing pop-culture references, advertising executives share their Budget 2023 expectations in honest taglines.

Women’s IPL: WPL 2023 likely to score high on advertising opportunity, viewership

The ICC Women's T20 World Cup 2024 is to be exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days in UAE. (Representative Image: Pickled Stardust via Unsplash)

The first edition of Women’s Premier League (WPL) is getting attention from marketers. But the proof, they say, will be on the pitch.

Is Jimny’s new ad a beginning of new-age storytelling for Maruti Suzuki?

The automaker had in October reported its highest-ever monthly sales at 1,99,217 units, a 19 per cent year-on-year growth. The country's largest carmaker had dispatched 1,67,520 units in October 2022.

Shashank Srivastava, senior executive director at Maruti Suzuki India on the genesis of the new Jimny campaign and the auto major’s push into the SUV segment.

Will Women’s IPL be a moneyspinner like the Men’s IPL?

WIPL is now being looked at with a new lens by sporting pundits. Cricket is watched and played by millions of Indians. The Men's IPL made the game even more popular with audiences including millions of women.

Women’s IPL is a step in the right direction for gender equality and women’s empowerment: Rediffusion’s Red Lab report.

Democratising post-production: The future of the creator economy

Of late there are a few cloud collaboration platforms that have greatly helped to minimize any communication gap. But it would still require regularly uploading and downloading footage, exports, draft versions and other assets. The 2022 Adobe conference itself showcased several innovations that are meant to limit the mundane struggles of creators. However, the foundations of the industry haven’t been strengthened in a long time. We’ve just been renovating the structures above. This is a generation for whom every hour is rush hour. They’re constantly innovating, coming up with new concepts and surprising the world. (Representational image by Alice Donovan Rouse via Unsplash)

For the current generation every hour is rush hour. Is the production industry innovating fast enough to keep pace with creators of today and tomorrow?

How brands made a splash with movie associations

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

Last year saw a record number of brands partnering with movies; FMCG, tech, and consumer durables led the way.

Pathaan in Ads: A timeline of Shah Rukh Khan and Indian advertising

Shah Rukh Khan is arguably Bollywood’s most loved cultural export who made it in one of the toughest industries of the country, that too without network and wealth. SRK is making a comeback after a series of personal and professional difficulties, all thanks to Pathaan

Shah Rukh Khan or SRK is not just Bollywood’s king but also a badshah of brand endorsements since the 1990s.