Tag: Advertising

JioCinema launches TATA IPL fan parks to make digital streaming omnipresent across India

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

The Fan Parks will be a great family experience to enjoy the sunshine and fresh air along with an array of exciting offerings for people of all ages including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.

JioCinema viewership touches 2.2 Crore during CSK’s match against Rajasthan Royals

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 Cr. This followed a robust first weekend which amassed 147 Cr.

India’s five edtech unicorns spend over Rs 2,250 cr on advertising; Rs 5,500 cr on employees in FY22

Many edtech firms laid off thousands of employees to conserve cash. The five edtech unicorns, put together, laid off more than 3,000 employees. Unacademy, in fact, brought its team size down to under 3,000 from more than 6,000 in April 2022. PhysicsWallah was the only company on the list to not have laid off any employees. (Representative Image: Thomas Park via Unpslash)

Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad cumulatively spent more than Rs 2,250 crore on ads and promotions, and Rs 5,465 crore on employees but with funding winter and slower growth these excesses are becoming a thing of the past.

Clutter Breakers: Why Piyush Pandey is cheering for Cadbury Dairy Milk’s latest IPL ad campaign

Piyush Pandey calls Cadbury Dairy Milk a “brave” brand for taking a sport like cricket, which is considered to be a religion in a country like India, and using its mass appeal to promote other sports.

In an exclusive conversation with Storyboard18, Piyush Pandey, Ogilvy’s chairman global creative and executive chairman India, talks about how Mondelez India is acting like a responsible corporate citizen with points of view on things that matter to people.

Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM

TAM data also shows that during the initial phase of IPL 16, many e-commerce categories have shifted away from TV advertising. In IPL 15, the top five categories were dominated by e-commerce players. (Image via Twitter - @IPL)

Changing media consumption habits seen as primary reason for significant decline in IPL 16 TV advertisers during initial phase.

JioCinema gets record number of advertisers and sponsors in TATA IPL 2023 opening week

JioCinema set the tone with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans, achieving a peak concurrency of 1.6 Cr. In addition, JioCinema registered over 2.5 Cr. downloads, a record for the most installed app in a single day. (Image via Twitter - @IPL)

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 375 Cr. This followed a first weekend which amassed 147 Cr. views, the highest-ever opening weekend for the TATA IPL on digital.

Offshore betting firms flood Indian media with illegal ads ft. Bollywood stars, sports legends

For quite some time now, companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway have been ramping up their advertising efforts in India, coinciding with the action-packed events like Indian Premier League cricket season, World Cup and others. In fact, they have been using the GST chaos for moment marketing purposes as well. Platforms like Fairplay have been using influencers to promote features such as '24X7 winning withdrawal, no GST, and referral code bonuses’.

Companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway are ramping up their advertising efforts in India, coinciding with the action-packed Indian Premier League cricket season.

IPL 2023 opening match on Disney Star sees sharp drop in TV ratings: Is the popularity of IPL on TV declining?

The highly anticipated opening match between Chennai Super Kings and Gujarat Titans failed to impress the audience, with a meager 22 percent reach [BARC, 2+ (Urban + Rural)] as reported by BARC. This marks a notable decrease from the reach recorded during the previous two editions of the IPL, which stood at 23.1 per cent and 18.3 percent respectively. (Image Source: Twitter handle of Indian Premier League - @IPL)

IPL’s opening match drop in ratings looks like a repeat of last year’s story.