Tag: Advertising

Govt to launch online dispute resolution platform: DoCA’s Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

In an interaction with Storyboard18, Rohit Kumar Singh, secretary of the Department of Consumer Affairs talks about consumer complaint registration and redressal process and impending health/fin-influencer guidelines.

Britannia and Schbang use Generative AI to create a fantasy biscuit land

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit. Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.

Department of Consumer Affairs and ASCI crackdown on “Dark Patterns” in advertising

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

The Department of Consumer Affairs and ASCI agree that there is a need for a framework that could regulate the industry in order to prevent dark patterns. Read on.

White Rivers Media launches Gen Z research lab Capital Z

Accounting for about 27 percent of India’s total population, Gen Z is one of the dominant drivers of the digital economy. (Representative Image: imgix via Unsplash)

Capital Z and its bouquet of primary and secondary research services aim to strengthen impact across multiple sectors including media/entertainment, banking, insurance and finance, real estate, sports and fitness, and D2C.

NCSC serves notice to Zomato, Deepinder Goyal, for “casteist” ad; launches an investigation

The Zomato ad’s “main” character is Kachra, which has references to the critically acclaimed Bollywood film Lagaan. Aditya Lakhia who is depicted as a member of an oppressed and marginalized ‘untouchable’ community personifies Kachra.

Zomato faced backlash for releasing a World Environment Day ad that was criticised for being “tone deaf” and “castesist”.

New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0

Yaccarino asserts that the success of Twitter 2.0 is a shared responsibility. She calls for thinking big and transforming the platform together. The CEO advocates for questioning assumptions and starting from first principles to build a new future. (Images sourced via Forbes and Twitter)

Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO

Shark Tank judge Namita Thapar calls out The Media Ant for using her picture without consent

Emcure Pharmaceuticals Executive Director and Shark Tank India judge Namita Thapar has publicly denounced what she called “hate marketing,” calling for a more inclusive and respectful India for future generations. (Image sourced from Moneycontrol)

Namita Thapar criticised an advertising agency for using her picture without authorisation in a billboard.