Advertising – Page 163 – storyboard18

Indian ad industry may be tardy in complaining against Google

In India, the referee owns the game and the ad market runs through a single gatekeeper - Google.

As per EU’s competition commissioner, Margrethe Vestager highlighted that Google favoured its own ad exchange, controlled the ad tech supply chain and charged a higher fee for its service.

Cannes Lions 2023: Leo Burnett, Dentsu Creative, Talented, FCB Group among shortlists on day one

At Cannes Lions 2023, Leo Burnett India's #BringBack2011 campaign for Oreo and ‘175 Replayed’ for Airtel picked multiple shortlists. Dentsu Creative India's campaigns for Mortein and Vedantu got shortlisted too. Talented's work for Swiggy and Cleartrip also got various shortlists.

Indian agencies and brands sent a total of 809 entries to Cannes Lions this year.

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

Storyboard18 Insider: Adland’s food influencer, cottage industry of Cannes Lions, and more

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Birmingham Museums Trust via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Google has been operating an illegal advertising monopoly, says the EU

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

European regulators threaten to break up Google’s ad monopoly; Google charged with violating antitrust law in how it operates its suite of digital advertising technologies.

Mast & Meh: Adidas, McDonald’s, JioMart, Tata Sampann

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

ASCI introduces guidelines on manipulative online deceptive design patterns in advertising

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

The guidelines will serve as a framework for businesses to design and implement user navigation and interface that put informed decision-making and express consent a priority.

Sandipan Bhattacharyya elevated to CCO, GREY South Asia

Sandipan Bhattacharyya has over 23 years of experience in advertising. Prior to GREY, he worked at BBDO and Saatchi & Saatchi in significant leadership roles.

In his new position, in addition to India, Sandipan Bhattacharyya will also focus on strengthening GREY’s creative offering across Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth.

Health and wellness influencers under scanner; Govt to release special guidelines

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

Various ministries and authorities are working together to introduce special guidelines for finance (finfluencers), health and wellness influencers.