Tag: Ad Agency

Cannes Lions 2023: A showcase of wins from Leo Burnett, Talented, Mindshare, Dentsu Creative, EssenceMediacom

Leo Burnett India's 'Smart Farm’ campaign for Lay's got a Silver in Creative Data Lions. The agency's #BringBack2011 campaign for Oreo India won a Silver Lion in both PR & Social & Influencer categories. Indie creative shop Talented picked a Silver Media Lion for Cleartrip’s ‘#ortraveloncleartrip’ campaign

Campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo were awarded at the ongoing Cannes Lions International Festival of Creativity.

Cannes Lions 2023: FCB India wins Gold Lion in Industry Craft

FCB Kinnect picked a Silver for SOS Children’s Villages’ ‘Chatpat’ campaign. FCB Interface was awarded a Silver for Navneet’s ‘TR for Teacher’ campaign. Leo Burnett India won a Silver in Entertainment for Sport Lions for Airtel’s ‘175 Replayed’ campaign.

FCB Kinnect and FCB Interface picked two Silvers Entertainment Lions. Leo Burnett India got a Silver in Entertainment for Sport Lions.

Why Indian agencies scored a duck in Print, Radio & Audio, Outdoor Lions?

Netizens believe that such a message was completely unwarranted. Health and safety are important subjects and this message itself could cause panic. (Representative Image: Daria Nepriakhina via Unsplash)

In the 70th edition of the Cannes Lions International Festival of Creativity, Indian agencies didn’t pick any Lions in traditional categories like Print, Radio & Audio, and Outdoor. Is this the sign of changing times or poor quality of work? Storyboard18 finds out.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

High and dry: Why do creative agencies struggle to get competitive fees?

Creative shops thrive on project-based work. If the work is digital-focused, performance-linked fees are also added to the contracts. This model works well for indie shops because their ambitions are different. (Representative image: Ankush Minda via Unsplash)

Broken fee models, competition from ad startups and increasing pressure from clients to maintain contract exclusivity is impacting the ad business. Storyboard18 explains why.