Tag: Ad Agency

What’s Goa’s advertising scene like?

Post the pandemic, the average traveller in Goa has changed, she said. “For the longest time, Goans thought the foreigners had the purchasing power, which is true to some extent. However, that has changed in the last couple of years. A lot of Indian travellers are big spenders. Today, the specialty restaurants of Goa cater to the Indian traveller because they are all for experimentation,” Gunjan Bakshi added.(Representative Image: Mayur Deshpande via Unsplash)

India’s smallest state Goa hosts the biggest advertising festival in the country, the Goafest. However, when it comes to its own advertising industry, things are a bit different.

Wunderman Thompson’s Tarun Rai retires

After leading the merger between Wunderman and JWT, Tarun Rai was appointed chairman and Group CEO for South Asia and began to help steer the organisation through the pandemic. He was then appointed executive director of strategic initiatives across the APAC region in 2022.

Tarun Rai, executive director of strategic initiatives across the APAC region, will be retiring after three-decades in the advertising industry.

FCB Group India launches FCB/SIX; makes Ankit Banga as its chief business officer

FCB/SIX India will leverage Kinnect’s team of 115 platform and data experts to drive full-funnel marketing, including retention, engagement and loyalty, using its global proprietary tools and techniques. (L to R: Ankit Banga, Rohit Ohri, and Rohan Mehta)

The launch of FCB/SIX in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect.

Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande

"Smaller, independent agencies feel the confidence to share their work in these awards (like the ABBYs) along with the bigger, national or international agencies and brands," says Ashwini Deshpande.

Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.

Jitender Dabas on making Goafest great again

Every industry needs its marquee events to showcase its best. Every industry must have forums where it can present views. Every industry needs festivals to celebrate itself and make its people feel happy and proud to be a part of it.

Senior advertising executive and McCann WorldGroup India’s COO Jitender Dabas opines on key steps that could steer Goafest to glory again.

Goafest 2023: GOZOOP’s Ahmed Aftab Naqvi calls ABBYs the Indian Premier Advertising Fest. Here’s why

"The high quality of entries made the task of selecting the winners extremely challenging for the jury. It is a testament to the remarkable talent and competitiveness within the advertising community," says Ahmed Aftab Naqvi. He was a Jury Chair at ABBY One Show Awards.

GOZOOP’s Ahmed Aftab Naqvi was the jury chair of the Mobile category of the ABBY One Show Awards.

Goafest 2023: What made the cut at ABBY One Show Awards this year?

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Ahmed Aftab Naqvi, Ashwini Deshpande, Pallavi Chakravarti, PG Aditiya and Sabyasachi Mitter on judging ABBY One Show Awards.

Why is there a sudden rise in scam messages in agency business

78% of Indians are more concerned about online shopping scams this festive season than they were a year ago, particularly due to the rise in deepfake scams

Scamsters posing as advertising or digital marketing agency representatives have seen a constant rise. They often pose as representatives from agency’s HR teams making job offers and extracting information. Storyboard18 decodes the scam and measures to prevent it.

Goafest 2023: AAAI vows to make Goafest, Abby’s relevant for younger adlanders

Ajay Kakar feels that over the years Abbys has also become a testing ground for international award success because entries that win Abby tend to do well globally as well. (Representative Image: Calvin Craig via Unsplash)

AAAI is looking to engage the new gen and younger advertising executives by hosting discussions on the future of creativity.