Tag: Ad Agency

Big Move: Dheeraj Sinha is FCB Group’s new CEO for India, SA; Rohit Ohri promoted to global role

Dheeraj Sinha joins the agency from Publicis Groupe, where he was CEO of Leo Burnett South Asia and Chairman of BBH India and he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health. (Pictured: (L TO R) Dheeraj Sinha and Rohit Ohri)

Storyboard18 was the first to report Sinha’s move to FCB. Sinha, who recently quit Leo Burnett, will report to FCB’s Global CEO Tyler Turnbull.

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder

Much like its name, The New Thing will help brands create new cultural conversations and moments on social media. (L to R: PG Aditiya, Gautam Reghunath, and Viren Noronha)

In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media.

Dentsu, Microsoft strengthens AI innovation partnership 

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

This partnership will help the agency’s employees to develop client-ready solutions based on artificial intelligence (AI) to drive growth and efficiency.

BBH India wins JAPFA’s creative duties

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of the mandate, BBH India will work closely with the brand team to develop a hyper-local marketing campaign to launch the app in their core markets first, followed by an integrated marketing model with further expansion of markets.

Talented scripts new work norms that are unheard-of in ad agencies

Talented stated that the handbook is the result of months of research, thoughtful debate, and serious introspection among 30 plus members of Talented's founding team. (Representative image via Unsplash)

The indie agency’s open-sourced playbook has chapters featuring their best practices, including paid tests during interviews, no follow-ups culture, 3-day full and final settlement policy, 8 hours work rule, and more.

Lowe Lintas sets up a new digital creative unit, Lintas DX

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Lowe Lintas DX team will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns. 

Cannes Lions 2023: Airtel and Leo Burnett India bag Gold in Brand Experience & Activation

Team Leo Burnett India with the Gold Lion Brand Experience & Activation.

Leo Burnett India also won a Silver in Creative Business Transformation Lions for Lay’s ‘Smart Farm’ campaign. The same work was awarded a Bronze in Innovation Lions. The agency also picked a Bronze in Creative Strategy Lions for P&G Whisper’s ‘The Missing Chapter’.

Cannes Lions 2023: Mondelez and Ogilvy India bring home Creative Effectiveness Grand Prix

Mondelez’s ‘Shah Rukh Khan – My Ad’ also received a Silver Creative Effectiveness Lion. (Pictured: Team Ogilvy India)

Mondelez’s ‘Shah Rukh Khan – My Ad’ campaign was ideated by Ogilvy India. Wavemaker India was the media agency on board. The brand also collaborated with DeltaX and Rephrase.ai for this piece.