ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification

The top six violative categories included emerging sectors such as gaming and cryptocurrency. (Representative Image via Unsplash)

ASCI’s Sector Report Card shows that 48 percent of the ads that were processed were published digitally, and 29 percent of the complaints that were filed involved influencers.

Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India

The Beauty&You program will also provide financial support through a total prize pool of Rs 4 crore for the most innovative, inspiring, and breakthrough ideas, in addition to mentorship and awareness, and distribution support. (Representational image via Unsplash)

The program also provides financial support, mentorship, awareness and distribution support.

The Great Skill Reset: Why startups should always be careful with designations

It is very expensive to train inexperienced marketing chiefs on the job as the startup scales rapidly.

Small companies with limited resources end up handing out big designations to inexperienced folks. One of the biggest departments that has seen this kind of hiring is marketing. In the long run, it can hurt the company and brand.

NODWIN Gaming’s marketing spends go over Rs50 crore in the last one year

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.

Will Qatar’s humanitarian crisis impact FIFA World Cup sponsorship?

Over 3.5 billion viewers tuned in to watch the last edition of the FIFA World Cup held in Russia. (Representational Image via Unsplash)

While globally FIFA might have to face soft boycott from a section of brands, in India there might not be much pushback as a select few brands associate themselves with the tournament.

Inside Unilever’s grand plans to move in to the metaverse

Closeup City Hall of Love in Decentraland is a completely inclusive environment where users can mint an NFT marriage certificate, immortalise their love on the blockchain, and celebrate with friends and family.

Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.

How brands are making the most of the modern avatar of sports fans

A recent report by Ormax Media says India’s sports viewing fan base is 136.3 million while 317.8 million Indians are active players of at least one outdoor sport. (Representational Image via Unsplash)

Marketers are taking fan engagement in sports to the next level with apps, games and NFTs.

All about what3words’ maiden ad for India

Vijay Raaz was not the first choice for the what3words commercial - the ad film-makers were initially thinking of casting a rap artist like Badshah or Diljit Dosanj.(Representational Image: A still from what3words' ad film)

Raj Kamble walks us through Famous Innovations’ journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18’s weekly ad review column Mast & Meh.

Mast & Meh – The best and worst ads this week

The Glitch's new ad campaign for TTK Love Depot - #PleasureIsAllYours - hits the right spot with its well-crafted messaging. (Image: A still from the ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.