Indians are looking for value offers online as inflation rises, study

Shoppers prioritize cost savings while also seeking out products of high quality. In fact, product quality is the most important factor for consumers, outpacing free shipping and discounts/coupons. (Representative Image: Paul Felberbauer via Unsplash)

The study results reveal that the shoppers prioritize cost savings while also seeking out products of high quality.

Valentine’s Day: Consumers think it is just another commercial ruse. Here’s why

According to reports, Zepto, Swiggy Instamart and Zomato’s Blinkit, saw their highest ever single-day sales, breaking previous records on New Year's Eve. (Representative image by Niranjan Photographs via Unsplash)

Majority of urban settlers around the world believe that Valentine’s day is nothing but a commercial occasion rather than a proper celebration, as per the 2023 YouGov survey

Cheil India appoints Neeraj Bassi as chief growth officer

Bassi was serving Havas Group India as its chief strategy officer till March 2022. He has also previously held the position of Cheil’s chief strategy officer at Cheil India in 2016.

In his current role, Neeraj Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

Ask ChatGPT, how to build great brands from buzzy innovations

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.

Biz Moves: Ogilvy, 22feet Tribal Worldwide, Hearts & Science, First Economy, Admatazz, Team Pumpkin

Recently, PhonePe has raised $100 million as part of an ongoing round, which has now helped it pull $450 million in recent weeks despite the market downturn. This helps the digital payment firm to compete in the market after its recent separation from the parent firm Flipkart. (Representative Image: Piotr Makowski via Unsplash)

Keep up with all the key business wins and the account movements.

Explained | How removal of the Rs 10,000 TDS threshold will impact online gaming

Previously, if a player won more than Rs 10,000, the operator would withhold 30 percent as TDS (tax deducted at source). This restriction led to the creation of contests with limited winnings to avoid TDS deductions. With the removal of the TDS threshold, players can now participate in contests with higher prize monies without having to worry about breaching TDS thresholds.

Some industry experts feel the move may discourage casual gamers, who comprise the majority of the real money gaming constituency, as they would now have to pay taxes on winnings of less than Rs 10,000.

Bookstrapping: Quit: The Power of Knowing When to Walk Away

Another strategy to get better at quitting is to enlist a quitting coach, simply an outside observer to help us with the decisions. Think of that person you know, in a horrible job or a toxic relationship! Its plain to us that they should walk away, but they can't see it for themselves. (Image source: Amazon)

This book authored by Annie Duke is nothing less than a toolkit for mastering the skill of quitting and embracing it. Our reviewer Reeta Ramamurthy Gupta shares key highlights. Bookstrapping Rating: 3.5

The Indian beer market is distinctive due to the preference for strong beers: BrewDog

"We’re thrilled about introducing Punk IPA and Hazy Jane, our flagship beers, in India, but with a twist — they will be made locally. During my recent trip to India, I collaborated with the team to perfect the recipe, and now, we’re confident that the team, equipment, and setup in India can produce these two best-selling beers to the same high standards." - James Watt, CEO, BrewDog

BrewDog CEO James Watt talks about craft beer, the company’s India expansion plans, and challenging the commodity beer market.