How IPL 2023 became a thriving democracy of brands

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.

Explained: JioCinema’s premium play and how the streamer is changing the game

According to a recent report by Finecast-GroupM, the majority of households, precisely two out of three, prefer to use Connected TV as their primary mode of accessing TV content, with streaming being the most favored way of consuming TV.

After amassing record-breaking users through its freemium model and striking a content deal with Warner Bros content, JioCinema announced premium pricing of Rs999 a year to take on global rivals.

Bookstrapping: MegaNets by David B Aurebach

A Meganet is persistent because its value comes from never being off-line and never being reset. There is no way to restart or pause a meganet without destroying it. (Image source: Amazon)

The book details in depth about meganets, the place where its value is derived, how it has made self-determination a myth and more. Rating: 3.5 stars

Media Mavens: Wavemaker’s Ajay Gupte on the agency’s report card, generative AI and more

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers.

Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.

Weekly Shorts: Building a robust men’s grooming brand with influencer marketing

Selecting the right influencers is only 50 percent of the campaign; the next 50 percent is to strategise the campaign well.(Representative Image: Hyeonyoung Yang via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Cancel ‘Cancel Culture’: Tata-Starbucks faces boycott calls from netizens over trans-inclusive ad

Through the trans inclusive ad, Starbucks seems to have taken a stand for the LGBTQIA community, even though in the past, brands have been accused of using the Pride Month for rainbow washing and clout chasing.(Stills from the ad)

A few days before Pride month, Starbucks came out with a trans inclusive campaign #ItStartsWithYourName but faced backlash from netizens for supporting the transgender community. But why?

Explained: How AI and precision marketing has transformed election campaigns in India

Recently, there were deepfake videos circulating of Union Home Minister Amit Shah, Congress’s Rahul Gandhi and of actors Aamir Khan and Ranveer Singh. These videos were promptly taken down from social media platforms and complaints were filed to this effect. (Representative Image: Phil Scroggs via Unsplash)

Real-time surveys and integration of booth-level data to target individual voters to firing hundreds of posts in multiple languages simultaneously, election campaigns have changed with the advent of tech and AI.