Ad spends to grow at 15.5 percent: GroupM India

The launch and expansion of 5G services beyond top metros, combined with affordable smartphones, is also expected to drive ad spend growth. (Representational Image: Anthony Rosset via Unsplash)

India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.

Why are content creators becoming entrepreneurs?

Influencers have come to realise the power they hold over their audience and have begun to cleverly capitalise on it. Of course, brand endorsements work well in their favour, and pay well too. But, how do you take this to the next level? What if influencers started their own brands?

Popular influencers like Dolly Singh, Heli Ved, Mumbiker Nikhil and Tech Burner have started their own brands. This, when content creation is seen as a dependable career today. So, why then are they venturing into entrepreneurship? Is it the logical next step after content creation? Storyboard18 finds out.

Valentine’s Day: Indians want to explore dating in the Metaverse

In India, where arranged marriages are common and traditional gender roles often limit dating opportunities, the Metaverse offers a new way for people to meet and potentially find a romantic partner. There are specialized virtual dating platforms, where users can set up profiles, chat with each other, and potentially even go on virtual dates. These virtual dating platforms can be especially appealing to people who are shy or have difficulty meeting new people in person. (Representative image by Dave Lastovskiy via Unsplash)

In a virtual world, users can create avatars to represent themselves and interact with others in a variety of environments, including virtual bars, clubs, and other social spaces. This has opened up new opportunities for people to connect with others and potentially start a romantic relationship.

YouTubers KSI, Logan Paul’s brand, Prime becomes the first influencer-run biz to advertise during Super Bowl

After becoming the Official Sports Drink for Arsenal Football Club and the UFC, Prime Hydration by KSI and Logan Paul, launches an advertisement during the Super Bowl. (Image via Twitter - @LoganPaul)

Prime Hydration an energy drink brand by the duo was launched in 2022 and is the most popular sports drink brand in the world today, beating even Gatorade.

Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot

According to Statista, during the 2019 Super Bowl, consumers spent 641,000 hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. (Stills from ads)

How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.

Piaggio Group speeds up its India growth plan

According to Davide Zanolini, executive vice president, marketing and communications at the Piaggio Group (also the chief marketing officer at Piaggio Fast Forward), the big challenge for the segment not only in India but also in other markets is not to look at Vespa as a heritage or a vintage brand, but as the brand of the present times which can add relevance to the needs of the present generation. (Representative Image: Albert Vincent Wu via Unsplash)

Diego Graffi, CMD, Piaggio Vehicles, and Davide Zanolini, (add designation) Piaggio Group talk about the company’s 25 years journey in India and outlook.