Keep up with all the key business wins and the account movements.
Chandrayaan-3 launch: News18 platforms post record breaking live concurrent numbers
On YouTube, News18 Madhya Pradesh/Chhattisgarh’s digital platform achieved an impressive milestone with 421K live concurrent viewers. In the case of CNN-News18, it garnered 320K live concurrent viewers.
Gameskraft, Nazara, MPL, AIGF and others request govt to reconsider 28% GST on real-money gaming
The GST Council’s decision will “reverse the growth trajectory” of the industry and would potentially have “devastating implications” for MSMEs and startups, founders and industry associations say.
Bookstrapping: Outlive by Dr Peter Attia with Bill Gifford
In Outlive, the authors Dr Peter Attia and Bill Gifford touch upon the four ‘Horsemen’, characterisation of poor health followed by the myth surrounding the definition of the profession ‘Doctor’.
Taxing online gaming to the point of unviability, ‘contradicts Digital India vision’: 130 gaming entrepreneurs in open letter to govt
Close to 130 entrepreneurs in the gaming space have joined forces to address the recent 28% GST announcement made by Finance Minister Nirmala Sitharaman.
Speculations surrounding future of Disney-owned Star India: Here’s what you need to know about its India business
Over the years, Star India has seen a lot of changes. In 2012, Star India made a landmark move by acquiring the broadcast and digital rights for all cricket matches in India through a deal with BCCI valued at Rs 3,851 crore. This strategic step solidified Star India’s position as the top destination for cricket enthusiasts. In 2014, they obtained digital distribution rights for IPL, elevating their subscriber base. Later, in 2019, The Walt Disney Company acquired 21st Century Fox, including Star India.
No battle between logic and magic: Forging CMO-CFO power alliances
According to Shubhranshu Singh , vice president, marketing – domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point.
Weekly Shorts: Affiliate influencer marketing – the cost-effective solution
Under affiliate influencer marketing, you compensate creators based on the sales made by the affiliate links — unique links or discount codes — included in the content.
What does the Chandrayaan-3 mission mean for Brand India?
As India bids to become only the fourth country to execute a controlled landing on the moon with the Chandrayaan-3 mission, Storyboard18 asks experts what it means for Brand India.
Sting emerges as fastest growing brand for PepsiCo India
PepsiCo’s energy drink Sting has emerged as the dominant brand within the company, surpassing other long standing brands such as Pepsi cola and Mountain Dew.