Biz Moves: Havas and Tonic bag big business

Puma India has roped in Havas Media Group India as the media agency on record (AOR). Here, the agency will oversee the entire offline and online media service suite including digital, television, print, radio, out-of-home (OOH) and cinema mediums for Puma. (Representative Image: Louis Hansel via Unsplash)

Keep up with all the key business wins and the account movements.

Goafest 2023: Mullen LoweLintas, Wunderman Thompson, McCann make a comeback at the festival

To increase participation and engagement this year, the committee has also launched ‘Goacast’ which is GoaFest’s official podcast. The podcast will offer exclusive interviews and scoops daily from prominent personalities of the industry. (Image sourced via GoaFest website. Created by ChatGPT)

Goafest 2023 will be held on 24th, 25th and 26th May at Grand Hyatt, Bambolim, Goa. The fest will also witness the 54th edition of the ABBY’s.

Bookstrapping: The Hidden Hindu trilogy

One cannot miss the tendency for descriptive writing; the scenes are set vividly.The description of Paatal Lok as more beautiful than Swarga Lok in book three, is a case in point. (Image source: Amazon)

The reviewer gives a holistic view of each book and the beautiful description of Paatal Lok which is more mesmerising than Swarga Lok. Rating: 3 stars

Goafest 2023: India’s premier Ad fest kicks off with a bang

Speaking at the Goafest 2023 curtain raiser, Prasanth Kumar, president, Advertising Agencies Association of India and CEO, South Asia GroupM said, “Goafest is known to unite India and South Asia’s creative economy. When we began working on curating Goafest 2023, we were certain that we wanted to present to the industry creativity in a new avatar and our theme is exactly in line with this."

Goafest 2023 kicked off with a curtain raiser where the theme – The Future of Creativity, was unveiled.

Weekly Shorts: How brands can tune to ASMR for campaigns

The younger generations tune into ASMR content for entertainment and relaxation from their fast-paced lifestyle. They also use it as a therapy to calm anxiety, especially when the 2020 Covid-19 pandemic increased mental health issues by 25 percent globally. ASMR content provides a sense of calmness and relaxes the nerves giving a similar feeling you get from meditation. (Representative Image: Israel Palacio via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Online gaming expected to grow to reach Rs 231 billion by 2025-FICCI-EY

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Drivers for this growth include, access to high-speed internet in India’s Tier-II,III and rural areas and clarity on the new IT rules enabling compliance and building gamers’ trust4