Executive moves in the world of brands and agencies.
Biz Moves: Havas and Tonic bag big business
Keep up with all the key business wins and the account movements.
Goafest 2023: Mullen LoweLintas, Wunderman Thompson, McCann make a comeback at the festival
Goafest 2023 will be held on 24th, 25th and 26th May at Grand Hyatt, Bambolim, Goa. The fest will also witness the 54th edition of the ABBY’s.
Bookstrapping: The Hidden Hindu trilogy
The reviewer gives a holistic view of each book and the beautiful description of Paatal Lok which is more mesmerising than Swarga Lok. Rating: 3 stars
Goafest 2023: India’s premier Ad fest kicks off with a bang
Goafest 2023 kicked off with a curtain raiser where the theme – The Future of Creativity, was unveiled.
Baseline Ventures sets up CSR arm to support young athletes
The CSR arm will collaborate with training centres and academies in order to facilitate physical and theoretical training in sports to sports talents.
Weekly Shorts: How brands can tune to ASMR for campaigns
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Online gaming expected to grow to reach Rs 231 billion by 2025-FICCI-EY
Drivers for this growth include, access to high-speed internet in India’s Tier-II,III and rural areas and clarity on the new IT rules enabling compliance and building gamers’ trust4
IPL 16 witnesses 36% surge in celebrity-endorsed ads compared to previous season: TAM
During the first 29 matches of IPL 16, Bollywood actor Aamir Khan had the highest share of ad volumes at 10 percent followed by Ranveer Singh at seven percent.
IPL 2023: Digital viewership leap and wider reach, sees new advertisers enter the pitch
Media planners indicate that the league has seen an influx of smaller advertisers and first-time IPL advertisers due to digital viewership surge.