What does the Chandrayaan-3 mission mean for Brand India?

In June, News18 Network garnered 5.1 billion views on YouTube and Facebook combined and became the preferred choice for viewers seeking news content on digital.

As India bids to become only the fourth country to execute a controlled landing on the moon with the Chandrayaan-3 mission, Storyboard18 asks experts what it means for Brand India.

Sting emerges as fastest growing brand for PepsiCo India

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

PepsiCo’s energy drink Sting has emerged as the dominant brand within the company, surpassing other long standing brands such as Pepsi cola and Mountain Dew.

Corporates need to be responsible and lead in climate action, says ITC’s Sanjiv Puri

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

The ITC report acknowledges the prevailing state of permacrisis and uncertainty in our world today. Referring to 2023 as the year of ‘polycrisis,’ the World Economic Forum has highlighted critical areas such as climate change, food and energy shortages, among others, indicating that the world is at a pivotal moment.

Twitter begins sharing revenue with creators

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

This means that creators can get a share in ad revenue, starting with
the replies to their posts.

Weekly Shorts: 5 brands who had standout 4th of July campaigns

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Five leading brands, including American Eagle, Škoda, Bomb Pop, Budweiser, and Old Navy, ran outstanding influencer marketing campaigns on the 4th of July, creating spectacular awareness and engagement.

How AI will reimagine the art and the artist

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

Ethical considerations must be at the forefront of AI implementation in the content industry. Designers and content creators should actively address algorithmic bias, curate training data, and ensure diverse perspectives are represented.

Elon Musk launches AI startup xAI

Musk acknowledged the storm, admitting his government commitments have distracted from Tesla operations.

xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.

Meta India’s Snehi Jha is now head of Mindshare Fulcrum – South Asia

Most recently, Snehi Jha was a part of the Meta India leadership team. During her tenure, which began in 2013, Snehi played a pivotal role in developing and executing the sales strategy for the Indian market. She led efforts in ad product monetization growth, product development, and client solutions.

In her new role, Snehi Jha will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.