YouTubers KSI, Logan Paul’s brand, Prime becomes the first influencer-run biz to advertise during Super Bowl

After becoming the Official Sports Drink for Arsenal Football Club and the UFC, Prime Hydration by KSI and Logan Paul, launches an advertisement during the Super Bowl. (Image via Twitter - @LoganPaul)

Prime Hydration an energy drink brand by the duo was launched in 2022 and is the most popular sports drink brand in the world today, beating even Gatorade.

Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot

According to Statista, during the 2019 Super Bowl, consumers spent 641,000 hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. (Stills from ads)

How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.

Piaggio Group speeds up its India growth plan

According to Davide Zanolini, executive vice president, marketing and communications at the Piaggio Group (also the chief marketing officer at Piaggio Fast Forward), the big challenge for the segment not only in India but also in other markets is not to look at Vespa as a heritage or a vintage brand, but as the brand of the present times which can add relevance to the needs of the present generation. (Representative Image: Albert Vincent Wu via Unsplash)

Diego Graffi, CMD, Piaggio Vehicles, and Davide Zanolini, (add designation) Piaggio Group talk about the company’s 25 years journey in India and outlook.

Indians are looking for value offers online as inflation rises, study

Shoppers prioritize cost savings while also seeking out products of high quality. In fact, product quality is the most important factor for consumers, outpacing free shipping and discounts/coupons. (Representative Image: Paul Felberbauer via Unsplash)

The study results reveal that the shoppers prioritize cost savings while also seeking out products of high quality.

Valentine’s Day: Consumers think it is just another commercial ruse. Here’s why

According to reports, Zepto, Swiggy Instamart and Zomato’s Blinkit, saw their highest ever single-day sales, breaking previous records on New Year's Eve. (Representative image by Niranjan Photographs via Unsplash)

Majority of urban settlers around the world believe that Valentine’s day is nothing but a commercial occasion rather than a proper celebration, as per the 2023 YouGov survey

Cheil India appoints Neeraj Bassi as chief growth officer

Bassi was serving Havas Group India as its chief strategy officer till March 2022. He has also previously held the position of Cheil’s chief strategy officer at Cheil India in 2016.

In his current role, Neeraj Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

Ask ChatGPT, how to build great brands from buzzy innovations

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.