Twitter owner Elon Musk killed the blue bird and unveiled a new logo Deus X. Here’s a quick history of the blue bird.
Elon Musk kills the blue bird; So what’s the new Twitter logo?
Twitter-owner Elon Musk says Twitter to change its logo, adieu to ‘all the birds’ he tweets.
Bookstrapping: Anatomy of a Breakthrough – How to get unstuck when it matters most by Adam Alter
In the book “Anatomy of a Breakthrough – How to get unstuck when it matters most”, the author Adam Alter has 100 tips on how to forge ahead. He explains how one must anticipate change and be prepared for it, and the best way to move forward in the long run is by tapping on the idea of pausing. Rating: 3.5
Why is Air India CEO Campbell Wilson meeting influential Indian diaspora in Palo Alto?
Air India’s transformation is well underway with AI executives also leading outreach among influential business communities and brands abroad.
Prashant Pitti on AI impact on travel sector, power of influencers and more
Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.
Meesho’s Vidit Aatrey on brand revamp, regulations influencers and more
Vidit Aatrey, Founder and CEO, Meesho talks to Storyboard18 about company’s recent brand revamp, investment in mass media and why regulating social media influencers the right way is the way forward.
Explained: Why OTT content is under scanner
Over The Top (OTT) platforms have been given 15 days or two weeks’ time to contemplate the information & broadcasting ministry’s proposal of forming a committee or an additional “layer“ that would review scripts before a show or series is commissioned or goes under production.
Subhash Chandra wants to buy Dish TV shares worth Rs 1,500 cr, legal experts ask how
The Essel Group Chairman is reportedly in talks with JC Flowers Asset Reconstruction Co to buy its 28.2% stake in the satellite TV operator. However, with Chandra still to repay creditors of Essel Group, legal experts say he will find it difficult to raise the money.
Early birds and late worms: A brand manager’s 3-pinch model for content relevance
In the era of fast-moving timelines, the format of storytelling can make all the difference. The content equivalent of the 3-Pinch Model works similarly – tell the story in 3 words, 3 paragraphs or 3 pages.
Talented scripts new work norms that are unheard-of in ad agencies
The indie agency’s open-sourced playbook has chapters featuring their best practices, including paid tests during interviews, no follow-ups culture, 3-day full and final settlement policy, 8 hours work rule, and more.