India’s ad market to grow by 16% in 2022: Dentsu International report

Globally, advertising spends are expected to increase by 8.7 percent in 2022, with ad spending in Asia-Pacific alone anticipated to reach $250 billion, according to the latest Dentsu ad spending forecast. (Representational image via Unsplash)

Globally, the Americas top advertising spends for 2022. At 16 percent growth, India will stay ahead of the US (12.8 percent growth) and Brazil (9 percent) as the fastest growing market.

Cultures lacking empathy & work-life imbalance leaving employees burnt out and broken in digital marketing

Unrealistic client expectations and demands contribute to the woes of people working in digital marketing agencies, which are facing high employee attrition rates. (Representational Image via Unsplash)

Bad practices plague the digital marketing industry, fuelling post-pandemic employee burnout and contributing to high attrition rates at firms. Here’s what’s broken and how to fix it.

RK Swamy and BBDO part ways. Here’s why

Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.

Micro-transactions leading revenue stream for digital publishers

Experts suggest that micropayment helps in user retention and ultimately leads to more subscription and ad revenues. (Representational image via Unsplash)

After seeing immense growth in traffic in the last two years, digital publishers are now focusing on micro-payments that are emerging as a new revenue channel alongside subscription and advertisements.

Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads

Vijay Raaz nails the part of a customer giving directions to a delivery person, in location-based tech app what3words' first commercial in India.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.

Making of a smear campaign and the dark side of digital marketing

Advertising tactics similar to this incident have been implemented by various Bollywood stars and big brands, often causing consumer backlash and disillusionment. (Representational Image via Unsplash)

Smear campaigns are designed differently than regular campaigns and can run from one or two days to several weeks.

CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer’s loss and more

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.