TRAI issues norms around draft consumer education

One of the concerns cited by these organisations is that OTT service providers are already regulated under the IT Act 2000 which will be replaced by the upcoming Digital India Act (DIA). Therefore, such consultations should form part of Digital India Act and any other additional consultations by regulators like TRAI will also lead to overlap of regulatory structure. (Image by Jessica Tan via Unsplash)

The Telecom Regulatory Authority of India (TRAI) has issued draft rules to amend the Telecommunication Consumers Education and Protection Fund Regulations, 2007, which pertain to a fund used for activities related to consumer education and protection in the telecom sector.

Food influencer Foodpharmer calls out brands for using refined flour in brown, multi-grain breads

Revant Himatsingka goes on to explain that white bread is filled with maida, which lacks the fiber since the germ and bran layers of wheat are removed during refinement. He also adds that brown breads in India are also not healthy.

Himatsingka took to LinkedIn to talk about how most bread brands end up using refined flour (maida) as their first ingredient despite marketing their breads as “whole wheat” or “multigrain.”

Google lays off director of news Madhav Chinnappa

During his period at BBC, he oversaw the management and development of key broadcast partner relationships, led responsibility on all of BBC News key agency contracts and took responsibility on all commercial revenues into BBC News.

Madhav Chinnappa has been associated with the tech giant for 13 years.

Fractal Ink’s Priyanka Agrawal joins Punt Partners as co-founder

Priyanka Agrawal has been with Fractal Ink since its inception in 2010, and the firm was acquired by the Dentsu group in 2016. After leaving Dentsu, Priyanka started an innovation consulting practice called Forward Slash, focusing on digital transformation for Fortune 500 companies in the US.

Priyanka Agrawal is coming onboard to build a new consulting practice that marries innovation, design and technology and will focus on the North America market.

Elon Musk makes the Twitter bird ‘X’; ad and design experts weigh in on the rebrand

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The experts seem divided on the brand revamp and whether it could breathe new life into Twitter, which remains way behind its competitors, such as Meta, in terms of user base and advertising revenue.

AJIO ropes in Megalodon as its AI creative design partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As per the mandate, Megalodon will bring its cutting-edge AI-driven design capabilities to AJIO’s brand strategy.

Unilever’s global CMO Priya Nair: Entertainment and advertising working side by side

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair, Global CMO, Beauty & Wellbeing, Unilever, shared the campaigns and trends that shaped this year at Cannes Lions and what the future holds.

Oppenheimer and Barbie: Hollywood clash fuels multiplex boom in India

PVR Inox is expecting above-average occupancies for both films, with first-day occupancies expected to close at over 60 percent. They anticipate good revenues due to the unprecedented volume of tickets booked, especially for Oppenheimer, which is released in both English and Hindi dubbed versions, appealing to audiences beyond metros. (Image source: Moneycontrol)

In cities like Bengaluru, Mumbai and Delhi, most of the shows in premium screens like IMAX are sold out with ticket rates starting from rs 700 and going over Rs 2,000 for the two Hollywood films released in India simultaneously on July 21.

Havas Media appoints Ramsai Panchapakesan as managing partner- investments

With a career spanning over two decades, Ramsai Panchapakesan served as the senior vice president & national head – media buying at Zenith Media. He played a pivotal role in driving the integrated media business operations. He had also held the position of agency trading head at GroupM m/SIX previously. (L to R: Ramsai Panchapakesan, managing partner- Investments, Havas Media India; Mohit Joshi, chief executive officer, Havas Media Network India; and R Venkatsubramanian, president - investments, Havas Media India, and managing director of Havas Play)

Based out of Gurugram, he will oversee integrated buying in the North and East markets, along with assuming additional responsibilities for trading.

BBH India wins JAPFA’s creative duties

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of the mandate, BBH India will work closely with the brand team to develop a hyper-local marketing campaign to launch the app in their core markets first, followed by an integrated marketing model with further expansion of markets.