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Simply Speaking: TikTok is surging. For Meta or Verse

Since the start of 2022, TikTok has been downloaded more than 175 million times. TikTok has surpassed 10 million downloads for the past nine quarters now. (Representational Image: Solen Feyissa via Unsplash)

TikTok is a test case for global business, global internet and global capitalism.

How brands are making the most of the modern avatar of sports fans

A recent report by Ormax Media says India’s sports viewing fan base is 136.3 million while 317.8 million Indians are active players of at least one outdoor sport. (Representational Image via Unsplash)

Marketers are taking fan engagement in sports to the next level with apps, games and NFTs.

All about what3words’ maiden ad for India

Vijay Raaz was not the first choice for the what3words commercial - the ad film-makers were initially thinking of casting a rap artist like Badshah or Diljit Dosanj.(Representational Image: A still from what3words' ad film)

Raj Kamble walks us through Famous Innovations’ journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18’s weekly ad review column Mast & Meh.

Mast & Meh – The best and worst ads this week

The Glitch's new ad campaign for TTK Love Depot - #PleasureIsAllYours - hits the right spot with its well-crafted messaging. (Image: A still from the ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.

Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us

A visitor at The Museum of Living History, Mahindra Towers, Worli, Mumbai

Take a look inside the all-new Mahindra brand museum at the group’s HQ – Mahindra Towers in Worli, Mumbai.

CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry

(Representational image: Jason Wong via Unsplash)

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Bookstrapping: ‘Wild Wisdom’ by Christine Amour-Levar

Representative Image via Unsplash.

‘Wild Wisdom: Life Lessons from Leading Teams to Some of the Most Inhospitable Places in the World’ leaves you disturbed about sustainability and warm about the possibilities if we all came together. Bookstrapping Rating: 3.5 stars

In conversation with Sandeep Bhushan, Mark Tatum & Mayuri Saikia

Sandeep Bhushan of Meta

Bhushan on Meta’s inaugural Marketing Summit in India. Tatum about the potential of India market. Saikia on Dell’s ‘Back to College’ campaign.

Behind Leo Burnett’s PepsiCo scoop

A still from "Ye Dil Maange More" Pepsi campaign.

This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here’s the full picture on the pitch, loss and win.

If you don’t keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar

Raja Rajamannar, global chief marketing and communications officer, and president - healthcare business at Mastercard.

Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.