WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message – ‘Scam Se Bacho’
Brands that take a sharp view of growth will win market share: Meta’s Sandeep Bhushan
Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.
CXO Moves: Dabur’s Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India
Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India’s new chief growth officer.
Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Zakir Hussain’s iconic Wah Taj ad moment: Effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.
In conversation with VMLY&R’s Hari Ramanathan
Hari Ramanathan, CEO of VMLY&R South and Southeast Asia and Japan, talks to Storyboard18 about his new role, Metaverse and where does the agency stand in the WPP ecosystem.
Interview with Cake’s Rosie Holden and Havas Group’s Rana Barua
Holden and Barua on the launch of Cake, the UK-based creative agency, in India.
Bookstrapping: The Last Days of Roger Federer: And Other Endings
Geoff Dyer’s category-defying piece of writing cannot sit in biography or self-help and yet has elements of both. Dyer focuses on the accomplishments of uncouth geniuses who wrote their own rules when their beautiful youths were over, writes @OfficialReetaRG Bookstrapping Rating: 3.5 stars
Storyboard18 chats with Kantar’s Deepender Rana
Deepender Rana, executive managing director- South Asia, Insights Division Kantar about the likely impact of the global rise in cost of living on brands.