Rajashree R, chief marketing officer, TCS, tells Storyboard18 how there is no other brand that has dominated a sports like TCS with running.
How do top brands appreciate the efforts and creativity of other brands?
Excerpt – Ogilvy India CCO trio Kainaz Karmakar, Harshad Rajadhyax and Sukesh Nayak on storytelling to Cannes expectations and much more.
In conversation with Ivan Markman of Yahoo
An exclusive chat with Ivan Markman, chief business officer, Yahoo, about what does new Yahoo look like.
Storyboard18 x The English Nut: How to pronounce these 10 brand names
‘Eve Saan Lorawn’. ‘Zhee-vawn-shee’. ‘Uh-doe-bee’: The English Nut (Sumanto Chattopadhyay) and Storyboard18 present an easy guide to pronouncing hard-to-pronounce brand names.
Interviews with Tyler Turnbull, Anuj Poddar & Avinash Shekhar
FCB’s Turnbull on India plans; Bajaj Electricals’ Poddar on trends in consumer appliances business; and ZebPay’s Shekhar on the brand’s new campaign.
Marketing Recoded ft. PUMA Group’s Shreya Sachdev
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
Tata Starbucks CEO Sushant Dash on their expansion strategy in India
Dash on the brand’s new initiatives and what else is brewing at Tata Starbucks.
When founders become content creators
They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.
Velchamy Sankarlingam on what’s next for the platform Zoom
Narayan Devanathan on what does new Denstu look like
In a first and exclusive interview, Devanathan spoke to Storyboard18 about Dentsu India 2.0 and the newly created chief client officer position.