ShareChat elevates Mousumi Mishra to head of consumer marketing

Mousumi Mishra worked in various marketing roles at large media conglomerates, including Disney-Star and Zee Entertainment, where she played an instrumental role in launching category-leading brands like Star Bharat, ZEE Picchar & Hotstar and re-branding of Star Plus.

In her new role, Mishra would lead brand strategy and management, social media management, and consumer research for both brands.

BBH India appoints Parixit Bhattacharya as chief creative officer

Parixit Bhattacharya regarding the appointment said, "I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

Parixit Bhattacharya has worked with global brands such as Airbnb, Apple, Adidas, Standard Chartered, Nissan, Time, HSBC, Unilever, Nestle, Red Cross to name a few. His projects have aligned technology, data and creativity and have won him Golds at most global award shows.

Tata Group’s Air India Transformation: Dropping brand Vistara, roping in design and digital

Air India is also working closely with independent marketing agency Gozoop Group for some creative campaigns. Crayons Advertising is also rumoured to be collaborating with the brand. The company hasn't initiated any formal agency pitch yet. (Image via Twitter - @Pilotcareers & @arenajet)

Air India is working with various ad agencies as Tata Group starts the process of consolidating its entire airline business under Air India.

Four-Day Week: Can the Indian ad industry adopt a 4-day work week?

The country's Finance Minister, Christian Lindner, has expressed concern about the potential negative impact on prosperity, particularly in context with the fears of a recession and hiring issues until 2024. (Representative Image: Tungsten Rising via Unsplash)

With a larger shift in view, the four-day work week starts making a lot of sense. But agencies and clients, it seems, are not ready to go from 5-6 to 4 days.

Content creators write books to enhance their personal brands

Currently, non-fiction books are teeming and vibrant. According to multiple reports, the share of non-fiction has gone up 58 percent in the last few years. Publishers observe that readers are picking up non-fiction books more than ever. (Image source - Amazon)

As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.

How Meta plans to integrate generative AI in Instagram, WhatsApp

Zuckerberg has forthrightly expressed his love for combat sports such as MMA and extreme sports such as hydrofoiling.

Mark Zuckerberg explains that they are looking into text-based experiences such as WhatsApp and Messenger chat, images such as “creative Instagram filters and ad formats,” and “video and multi-modal experiences.”

Ex Vodafone exec Kavita Nair joins Skewb Analytics as strategic advisor

Kavita has led multiple successful brand transformations and built celebrated brands such as Orange, Hutch & Vodafone. She was the co-creator and the champion behind the iconic pug and lovable Zoozoos that won innumerable hearts and several accolades.

In her new role, Kavita Nair will work closely with the leadership team to provide guidance on product enhancements, go-to-market strategy and organizational growth.

Indian brands to bet big on content creation and workflow improvements in 2023: Adobe

As per Adobe’s 2023 Digital Trends Report, investments in content and creative workflows reflect how leaders are prioritising improving processes and technologies to enable success in the current economic climate. Almost half (45 percent) of APAC leaders plan to invest in new marketing and data technologies. For India, 44 percent of leaders are looking to maximise the value of existing technologies. (Representative Image: NordWood Themes via Unsplash)

As per Adobe’s 2023 Digital Trends Report, 79 percent of senior Asia Pacific (APAC) executives including 92 percent in India say customer demand for content has significantly increased.

Digital agencies focus on building personal brands of startup founders, corporate leaders

To tap into a new opportunity, digital and integrated marketing agencies are gearing up to launch new verticals to cater to the growing demand of creating personal brands of leaders, online. (Representative Image: Giulia May via Unsplash)

From profile building and content creation to crisis management, agencies launch specialist services to cater to growing demand for personal branding for leaders, founders, CXOs.