In the era of fast-moving timelines, the format of storytelling can make all the difference. The content equivalent of the 3-Pinch Model works similarly – tell the story in 3 words, 3 paragraphs or 3 pages.
Talented scripts new work norms that are unheard-of in ad agencies
The indie agency’s open-sourced playbook has chapters featuring their best practices, including paid tests during interviews, no follow-ups culture, 3-day full and final settlement policy, 8 hours work rule, and more.
Meta partners with actress Karishma Kapoor to help creators manage their online presence
‘You Decide’ is a digital campaign that will be amplified by close to 10 popular creators such as Shivani Kapila, gamer Shakshi Shetty and Manish Kharage, among others to generate awareness among millennials and genZ about social media safety and tools available for the same.
Decoding Barbie movie’s marketing blitz; Mattel spent $100 mn on marketing
Mattel, which has secured over 100 brand partnerships, is either paid a flat licensing fee or gets 5-15 percent sale fee on any collaboration.
Inside Banter: Into the minds of the world’s most creative people
In one’s daily life, it pays to speak to diverse sets of people, or read diverse magazines or websites and set up opportunities to meet audiences and people that one would not, in the daily course of life. Be curious.
Explainer: How Netflix will find out if a user is sharing password
Since it announced a crackdown on password sharing, Netflix has been rapidly gaining subscribers and has already added 6 million new accounts globally.
Junglee Poker is raising the stakes with celebrity ambassadors amidst GST debacle
In a bid to make Junglee Poker a household name, Junglee Games India Pvt. Ltd has on boarded Abhay Deol as their brand ambassador.
Publicis Groupe’s Arthur Sadoun, “We continue to outperform the market on organic growth”
The French advertising network recorded 7.1 percent organic growth for H1.
Air India to fly with its new brand identity soon
Tata Sons’ airline brand will unveil a new colour theme, a new livery and design to give Air India a refreshed look and feel of a global airline.
Festive quarter fuel: AdEX to increase by 20% during H2 2023
H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.