‘Bole mere lips…I love Uncle Chipps’: How a US presidential election speech inspired the iconic Indian jingle

The competition of Uncle Chipps was with three main brands, PepsiCo’s Lays, Binnies chips and Gold’N Krisp potato chips. But their fight was largely with the unbranded market, where the chips were mostly available in sweet shops. (Image source: From left to right - Instagram and Moneycontrol)

Uncle Chipps, which was launched in 1987, the campaign released in 1994 tasted widespread success and went on to garner many accolades. As Storyboard18 got in touch with the creative folks involved in the making of the campaign, what stood out noteworthy in the campaign was its tagline which was the sole celebrity and the reason behind its success.

HUL’s CEO Rohit Jawa: “We will continue to invest behind our brands”

In the quarter, there was a one-off credit from favourable resolution of past indirect tax litigation benefiting both topline and bottomline. Excluding this one-off, USG, UVG, EBITDA margin, PAT (bei) growth would have been 3%, 2%, 23.8% and 7% respectively.

Hindustan Unilever’s CEO and MD, Rohit Jawa said he is confident about the medium and long term prospects of the FMCG sector.

Dominos India launches cheapest pizza in the world to battle inflation

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

As part of Dominos’ cost-cutting plan, all lids have been removed from the boxes of the pizzas sold in-store. This has contributed significantly in saving packaging costs.

ICC and BCCI launch World Cup campaign featuring Shah Rukh Khan

For the ‘It Takes One Day’ campaign, ICC and BCCI has worked 85 content creators, from across India, in an event organized by Meta, ICC’s official digital content licensee (Image sourced from ad)

The campaign also stars JP Duminy, Shubman Gill, Dinesh Karthik, current Men’s Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues.

Jeep has new India plans; to pump up marketing spends

Jeep wants to work on communication lines that reflect the brand's value to the consumers and help them understand the price value too. (Representational image by Jeff James via Unsplash)

The iconic American auto brand is planning to reinforce the brand which hasn’t been done enough in India.