Uncle Chipps, which was launched in 1987, the campaign released in 1994 tasted widespread success and went on to garner many accolades. As Storyboard18 got in touch with the creative folks involved in the making of the campaign, what stood out noteworthy in the campaign was its tagline which was the sole celebrity and the reason behind its success.
TRAI issues recommendations on AI; states urgent need for regulatory framework
TRAI releases recommendations on AI and bats for the urgent need for a risk-based framework for the regulation of AI use cases.
Manyavar collaborates with Marvel to launch an inspired collection
Each piece in this collection draws inspiration from the personality of iconic Marvel Super Heroes such as Iron Man, Black Panther, Captain America, and Thor.
Practo launches Transform: A diabetes management and remission program
Through Transform, 88 percent reduced or stopped medications over the course of six months.
HUL’s CEO Rohit Jawa: “We will continue to invest behind our brands”
Hindustan Unilever’s CEO and MD, Rohit Jawa said he is confident about the medium and long term prospects of the FMCG sector.
Dominos India launches cheapest pizza in the world to battle inflation
As part of Dominos’ cost-cutting plan, all lids have been removed from the boxes of the pizzas sold in-store. This has contributed significantly in saving packaging costs.
ICC and BCCI launch World Cup campaign featuring Shah Rukh Khan
The campaign also stars JP Duminy, Shubman Gill, Dinesh Karthik, current Men’s Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues.
India’s smartphone market stabilizes post 1% shipment decline in Q2 2023
Canalys research revealed that Samsung retained its leading position in the Indian smartphone market, followed by vivo and Xiaomi.
Jeep has new India plans; to pump up marketing spends
The iconic American auto brand is planning to reinforce the brand which hasn’t been done enough in India.
OTTs under MIB scanner: Now trailers, ads, promos must carry age classification
Earlier this week, Anurag Thakur chaired a meeting with OTT players reminding them to prevent vulgarity and abuse under the guise of creative expression.