Take a trip through Indian adland with this one-of-a-kind doodle chronicling some highlights of the country’s best, bravest and boldest advertising moments.
Goafest 2023: EssenceMediacom bags media agency of the year at ABBY One Show Awards
EssenceMediacom, the WPP-owned company got 122 points. The agency also picked a Grand Prix for Whisper India’s The Missing Chapter.
Goafest 2023: Importance of brand love, purpose and consumer insights
Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.
Goafest 2023: Unleashing the future of creativity with technology and human talent
AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends
7 in 10 brands cannot remember the last time a brand did anything that excited them: Wunderman Thompson
Wunderman Thompson’s latest research ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world.
Ashish Bhasin launches The Bhasin Consulting Group
In the initial phase the Consulting and Mentorship will be targeted towards select growth oriented young companies operating in the Advertising, Marketing Services, Digital and Media space, across geographies.
Snap’s Ajit Mohan: Now that we have the scale, it is time to build a business around it
As Snap Inc., the parent of visual messaging app Snaptchat, hit a milestone of 200 million monthly users in India, Ajit Mohan, president of the company’s Asia-Pacific unit, shared its vision for India, focus on monetisation and building ad revenue, plans for aggressive hiring across roles including a new leader for India.
Dunzo guy gets proposal true Bollywood style during the RCB vs GT match
The touching proposal is a reminder of the fact that the one of the most popular sports league in the world – IPL goes beyond sports.
Cheil India hires Amit Nandwani as national creative director
Amit Nandwani, who has an experience of over two decades, joins from Leo Burnett Delhi, and at Cheil India, he will lead the agency’s creative output on the new businesses.
Sirona becomes victim of smear campaign; founder mulls action
Deep Bajaj, co-founder & CEO of the femtech startup Sirona Hygiene, took to LinkedIn to highlight how a new product from his company received a slew of negative reviews within hours of being launched.