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Jeep has new India plans; to pump up marketing spends

Jeep wants to work on communication lines that reflect the brand's value to the consumers and help them understand the price value too. (Representational image by Jeff James via Unsplash)

The iconic American auto brand is planning to reinforce the brand which hasn’t been done enough in India.

OTTs under MIB scanner: Now trailers, ads, promos must carry age classification

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

Earlier this week, Anurag Thakur chaired a meeting with OTT players reminding them to prevent vulgarity and abuse under the guise of creative expression.

Lowe Lintas sets up a new digital creative unit, Lintas DX

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Lowe Lintas DX team will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns.

Bollywood film Bawaal collaborates with NueGo to promote sustainable transport

This offer will remain valid until 6th August. (Representative Image: Markus Spiske via Unsplash)

By booking tickets through the NueGo website and using the promotional code “BAWAAL”, users can enjoy a flat 10 percent discount on all routes.

Dentsu Creative India hires Surjo Dutt as chief creative officer, West and South

Surjo Dutt is the former chief creative officer of FCB India. Prior to that, Dutt led the establishment and growth of Sapient Nitro's advertising business as the national creative director - North. He also made significant contributions as the vice president and executive creative director at JWT.

In his new role, Surjo Dutt will report into Amit Wadhwa, CEO, Dentsu Creative India.

ASCI clamps down on charity ads; says ads “create donor distress”

Finfluencers will face a massive revenue drop as brand deals evaporate, as firms will no longer risk collaborations that could land them in non-compliance with SEBI’s circular, say experts. (Representative Image: Mark Duffel via Unsplash)

The new guidelines reinforce the ASCI code; Chapter 1 requires ads to be honest and truthful and Chapter 2 requires them not to cause grave or widespread harm or offense.

Temporary Relief: Madras HC directs Google to charge Disney+Hotstar only 4% commission

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

Google clarifies that the interim order applies to only Disney + Hotstar and solely for the period in which legal proceedings take place.

Alia Bhatt becomes a mompreneur again; invests in SuperBottoms after selling Ed-a-mamma to Reliance

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Post gaining Ed-a-Mamma, Reliance’s kidswear portfolio will grow. Currently, Reliance Brands has partnerships with renowned international brands in luxury, high premium and high street lifestyle segments.

Lionsgate Play unveils a revamped brand identity across South Asian markets

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

Along with its revamped identity, Lionsgate Play will also focus on bringing forth an advanced user interface

Drive-in theatres with car stereo synced audio could soon become a reality in India

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

The regulatory body initiated an open consultation in April on PVR’s proposal to provide drive-in theatre services utilising small-range FM broadcasting. However, certain media companies oppose this initiative, and expressed concerns that it could adversely impact smaller FM channels in the region.