Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.
Nostalgia In Advertising: Iconic cinema songs in ads. Does it work?
Coca-Cola, Tinder, Apple, Levi’s and TVS Scooter have used iconic songs in their advertising. Why and how does this evergreen formula work?
Did you know that Malayalam film Nanpakal Nerathu Mayakkam is inspired by a Greenply ad?
The movie, available on Netflix, credits the Greenply ad stating “To the old advertisement that gave the seed of thought.”
Startup founders in India are waking up to white space in online gaming market
Two new gaming companies were launched in the past two days. Investors are flocking to India’s gaming and esports arena. We take stock of recent developments.
Activision Blizzard employee, game data stolen by hackers
The data contained employee details, contact information, and scheduled content for Call of Duty.
Ex-Nazara CEO Manish Agarwal’s Web3 gaming firm raises $20M funding; acquires IndiGG
The fundraise was led by Accel, with participation from investors such as Prosus Ventures, Courtside Ventures, and Nexus Venture Partners. It values the company at Rs 1,200 crore on a fully diluted basis.
Weekly Shorts: 7 steps for marketers to get influencer mapping right
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result
Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.
Indian CEOs have a positive outlook towards company growth for the future: Arthur D. Little report
Nearly two-thirds of Indian company CEOs anticipate a steady or positive global economic outlook over the next three to five years, despite present challenges and somber macroeconomic projections for 2023.
Kellogg India’s CMO Sumit Mathur quits the company
Sumit Mathur, chief marketing officer, Kellogg India, has moved on after more than five and a half years long association with the company.