FCB Group India launches FCB/SIX; makes Ankit Banga as its chief business officer

FCB/SIX India will leverage Kinnect’s team of 115 platform and data experts to drive full-funnel marketing, including retention, engagement and loyalty, using its global proprietary tools and techniques. (L to R: Ankit Banga, Rohit Ohri, and Rohan Mehta)

The launch of FCB/SIX in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect.

Sneakers are now considered collectibles, with a passionate following among Gen Z and millennials: Rannvijay Singha

Rannvijay Singha tells Storyboard18, as a long-time sneaker enthusiast with over 20 years of collecting experience, he has witnessed the tremendous growth of the market, fueled by entry and expansion of international brands, celebrity collaborations and endorsements.

SoleSearch has secured Rs 6 crore in their debut funding round from Venture Catalyst, Anthill Ventures, Cornerstone Sports LLP.

Inside Banter: Let go of the cookie-cutter approach to stand out in IPL

Vodafone broke the IPL clutter with the loveable ZooZoos (left) and the Starbucks campaign (right) narrated a tale with a twist in the end and immediately garnered attention. (Representative image: left image by @transitbrand via Twitter and right image by @bilericoproject via Twitter)

IPL poses some unique challenges for marketers who have to ensure that their brands consistently stand out in this hyper-competitive space.

Biz Moves: Havas Media Group Verve Media, Art-E Mediatech and ODN bag new businesses

Biryani brand Paradise Biryani has appointed Havas Group India's Havas Media Group as its media agency-on-record (AOR). The responsibilities include looking into the brand’s media strategy across all offline and digital media channels.(Representative Image: Joe Neric via Unsplash)

Keep up with all the key business wins and the account movements.

Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande

"Smaller, independent agencies feel the confidence to share their work in these awards (like the ABBYs) along with the bigger, national or international agencies and brands," says Ashwini Deshpande.

Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.

#TBH: Can advertising take the lead in bringing social change?

While sticking their necks out on issues may imperil the brands, they do take calculated risks to be able stand out in the clutter. To be sure, the representation of the LGBTQIA+ community in advertising is a more recent phenomenon. This may be a result of the successful challenge to Section 377 of the Indian Penal Code that effectively decriminalised consensual adult same-sex relationships, providing a huge fillip to the LGBTQIA+ movement. (Stills from ads)

Gone are the days when brand advertising just meant highlighting the features or attributes of a product. Today, brands are strongly aligning their communication strategies with a cause. With the proliferation and the growing popularity of social media, the medium has played its part in brands strongly associating with a cause.

Online retail in Indian garners $60B GMV in FY23; Flipkart Group maintains market share: Redseer

In contrast to the pre-covid levels e-tailing market has grown deeper across categories, with more users making purchases online. Although mobile phones dominated the category divide in FY19, fashion is now the single largest category with 27 percent share whereas BPC, grocery and home categories are the fastest growing. (Representative Image via Unsplash)

Ads monetisation contributed $1.2 billion in revenue for Indian e-tailers in FY23, according to Redseer’s new report.