How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.
Stacks & Strategies | Influencer marketing meets ad tech
Correlation between content, clicks, and conversions
50 shortlists for India on Day 3 at Cannes Lions
Campaigns of FCB India and Ogilvy India take the spotlight.
Explained: What TDS on freebies for social media influencers and doctors means for brands
TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.
I want to create leaders who are better than me: Suresh Narayanan
“Compassion over competence in a crisis. There are very competent people. The world is full of very bright people. But at this stage nobody wants to see the cranial capabilities or the intellectual capabilities of the CEO. They want to see the compassion of the CEO. The leaders of the future have to be outstandingly good human beings. You can be competent, brilliant, qualified from the best institutions but if you don’t have a heart that beats at the right speed for your people, you can’t call yourself a leader.”
Indian adland becomes more mature in matters of credit
PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.
Cannes Lions 2022: Indian creatives shortlisted for 20 more Lions on Day 2
VMLY&R India, Dentsu Webchutney, Ogilvy India, among others are Cannes Lions contenders.
Stacks & Strategies | Privacy Compliant Personalisation
While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.
Dentsu Webchutney, VMLY&R India win Grand Prix at Cannes Lions 2022
A look at the two campaigns that fetched India the shiniest Lion.
IPL digital rights win will unlock the potential of Bharat market for Viacom18
With complete monopoly in digital, Viacom18 can unlock immense revenue potential both in terms of ad money and subscription value in the IPL 2023-2027 cycle.