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BGMI’s second innings: 130 million downloads before ban, experts predict greater success

Recently, Nodwin Gaming disqualified and banned three teams from the Philips OneBlade Battleground Mobile India Cup 2024 for cheating by using unauthorized and unethical methods during the official esports tournament.

BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.

JioCinema crosses 32 million concurrent views, Twitter users laud the achievement

In an unprecedented move for cricket, the base price for digital rights has surpassed that of TV rights.

JioCinema has already started cementing its position as one of the best OTT players out there after acquiring rights to HBO and Warner Bros Discovery Inc. content.

Yes Bank unveils refreshed brand identity

The tick has been transformed into a soaring bird, which represents the bank’s current position of ‘soaring’. Moreover, the smoothened out corners and fluid shapes have replaced the angular edges of the older identity, along with a more emphatic typography. (Still from an ad)

The familiar blue and red colours that have been associated with the Yes Bank logo have got a makeover as well; the red and blue have an electric tone, representing high energy and innovation that the Yes Bank of today stands for.

Tilt Brand Solutions promotes Adarsh Atal as chief creative officer

Adarsh Atal has been with Tilt Brand Solutions since 2019 and has played a pivotal role on some of Tilt's most popular work, notably on Dream11, Groww, Kenko, Licious, Livspace, Myntra, PhonePe, Shopsy and many others.

Prior to this, Adarsh Atal was the executive creative director.

ASCI refreshes advertising guidelines for the education sector

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The new advertising guidelines focuses on students’ mental health and physical well-being.

Vocal for local: Tips for brands on local targeting

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

Local targeting can play an effective role to bridge the gap between brand owners and local consumers. It can also play an important role for people making purchases within their reach. This can benefit the brands.

SEBI takes action against finfluencer PR Sundar: paves way for regulatory compliance in influencer marketing

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

The move highlights the need for regulatory compliance in the financial advisory space, as concerns have been raised on the authenticity and legality of financial advice provided by influencers.

News18 India beats Aaj Tak comprehensively

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.

JioCinema cements its position as the largest OTT service; enters into a multi-year partnership with NCBU

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.

Brands able to rationalise expenditure through focused spending this IPL: R Venkatasubramanian of Havas Media India

R Venkatasubramanian says, "Despite this being JioCinema’s first season with IPL, brands have expressed substantial confidence in the platform. The number of advertisers has increased compared to the past season. Further, the platform has been offered free to subscribers, which opened a big opportunity for brands to try advertising in cricket and on a digital platform."

JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.