Explained: What TDS on freebies for social media influencers and doctors means for brands

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.

I want to create leaders who are better than me: Suresh Narayanan

Tests on Cerelac products available in India showed an average of over 2.7g of added sugar per serving.

“Compassion over competence in a crisis. There are very competent people. The world is full of very bright people. But at this stage nobody wants to see the cranial capabilities or the intellectual capabilities of the CEO. They want to see the compassion of the CEO. The leaders of the future have to be outstandingly good human beings. You can be competent, brilliant, qualified from the best institutions but if you don’t have a heart that beats at the right speed for your people, you can’t call yourself a leader.”

Indian adland becomes more mature in matters of credit 

'The Unfiltered Tour' has so far won a Grand Prix, a Gold, a Silver, and two Bronze Lions at Cannes this year. (Image via Twitter/TheHardCopyCo)

PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.

Stacks & Strategies | Privacy Compliant Personalisation

The three-way relationship between brands, platforms and consumers is the most critical part to understand in digital marketing today. (Representational image via Unsplash)

While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.

Dentsu Webchutney, VMLY&R India win Grand Prix at Cannes Lions 2022

A still from VMLY&R's 'The Killer Pack' campaign for Maxx Flash, which won the Grand Prix in the Health & Wellness category. (Image: Screen grab)

A look at the two campaigns that fetched India the shiniest Lion.

IPL digital rights win will unlock the potential of Bharat market for Viacom18

While Viacom shelled out Rs 23,758 crore for Package B and Package C that club all digital rights together, 23,758, Star India bagged TV rights for the same cycle for Rs 23,575 crore.

With complete monopoly in digital, Viacom18 can unlock immense revenue potential both in terms of ad money and subscription value in the IPL 2023-2027 cycle.