Tech and creativity are inseparable for showcasing brilliant ideas, as emphasized by Law, who criticizes the industry’s division of media and technology, highlighting their interdependence.
DesignBoxed founder Naresh Arora on evolution of political campaigns and role of technology
DesignBoxed played a crucial role in the Karnataka elections, working closely with DK Shivakumar of the Congress.
IPL 2023 on JioCinema clocks record-breaking 1500 Cr plus video views in the first seven weeks
This season has been a game-changer in terms of digital concurrency, surpassing the previous IPL record of 18.7Mn viewers set in 2019. Remarkably, more than 13 matches this season have exceeded the peak concurrency benchmark of 18Mn.
Meta layoffs hit India, affecting senior leadership and other employees
The layoffs affected employees across all levels, including senior leadership. The layoffs are part of a restructuring effort to streamline operations and adapt to changing market conditions.
What’s Goa’s advertising scene like?
India’s smallest state Goa hosts the biggest advertising festival in the country, the Goafest. However, when it comes to its own advertising industry, things are a bit different.
Brands with lesser investments can also be present on IPL on digital: Starcom India’s Navin Lalchandani
Digital advertising dominates IPL, pushing ROI, reducing waste and making way for new brands.
Weekly Shorts: How brands can collaborate with LGBTQ+ influencers
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Goafest 2023: Mindshare, FCB Group, Leo Burnett and COG Culture win big at ABBY One Show Awards
Leo Burnett India was the sole winner of a Grand Prix for Airtel in Digital Craft category on day two.
Goafest 2023: Digital is just as important as traditional for efficient media plans, Madison’s Sam Balsara
Sam Balsara, founder, chairman of Madison World shared key lessons during Goafest 2023 on effective media planning and a case study on building brand Cinthol.
Film actors lead in brands’ endorsement with 51% share of ad volumes in IPL 2023: TAM
During IPL 2023, three out of the top five categories that were endorsed by celebrities belonged to the F&B sector.