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GST on Gaming: Video game industry less affected financially by 28% GST regulation, says Anuj Tandon of JetSynthesys

Anuj Tandon started his career with Infosys as software engineer, and then joined Tech Mahindra as a business analyst. Then, he joined Rolocule Games as co-founder - director, and from there joined Nazara Games as head of mobile game - publishing and marketing.

Anuj Tandon, CEO, Gaming at JetSynthesys talks about their new Sachin Saga game, marketing and monetizing mobile games in India and how GST doesn’t impact video games.

Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.

What The Football! Nike’s ad for FIFA Women’s World Cup scores high on entertainment

Stills from the 'What the Football' ad.

The commercial is created and conceptualised by Nike’s long-term agency partner Wieden+Kennedy.

Diageo’s Cristina Diezhandino on the big shifts in the alcohol industry

Cristina Diezhandino, global CMO of Diageo. (Image sourced from Diageo website)

Cristina Diezhandino, global CMO of Diageo, talks to Storyboard18’s Delshad Irani about the big shifts in the alcohol industry and the women shaping brands.

Zerodha’s Nithin Kamath on being a celebrity founder, creating content and more

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Nithin Kamath, Founder and CEO, Zerodha talks to Storyboard18 about being a celebrity founder, creating content and why long term thinking is the advice he gives to budding entrepreneurs.

Mastercard’s Raja Rajamannar on AI and its impact on society

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, global CMO of Mastercard talks to Storyboard18’s editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.

Pullela Gopichand on badminton sponsorships, female athletes and more

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, Chief National Coach, Indian National Badminton Team talks to Storyboard18 about the need for more sponsorships to support badminton players, rise of women player in the sport and the role digital media plays in creating awareness about sports in India.

Britannia Milk Bikis launches a region-specific ad campaign in multiple dialects of Tamil

There are multiple 15 second spots, each in a different Tamil Naidu dialect, micro-catering to each region.

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within neighbourhoods and districts in Tamil Nadu.

Storyboard18 presents Brand Blitz Quiz: The ultimate showdown of brands, marketing and campaigns

Brand Blitz Quiz commences on August 20th, starting with the National Prelims - a software-based round. The excitement continues with 4 Regional Finals, leading to the Grand National Brand Blitz Finale, all live-streamed on CNBC TV-18's YouTube Channel.

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India’s first panel business quiz show.

L’Oreal Paris makes Kendall Jenner global brand face

Kendall Jenner, the American model. is no stranger. She comes from the famous Kardashian-Jenner family. Jenner found popularity through the TV series ‘Keeping Up With The Kardashians’, in which she starred for 20 seasons. (Image Source: Lorealparisusa.com)

Kendall Jenner joins L’Oreal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.