The launch of FCB/SIX in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect.
Sneakers are now considered collectibles, with a passionate following among Gen Z and millennials: Rannvijay Singha
SoleSearch has secured Rs 6 crore in their debut funding round from Venture Catalyst, Anthill Ventures, Cornerstone Sports LLP.
Inside Banter: Let go of the cookie-cutter approach to stand out in IPL
IPL poses some unique challenges for marketers who have to ensure that their brands consistently stand out in this hyper-competitive space.
CXO Moves: Exec movements at Mondelez, Dentsu, Havas Media Group, Rediffusion and more
Executive moves in the world of brands and agencies.
Biz Moves: Havas Media Group Verve Media, Art-E Mediatech and ODN bag new businesses
Keep up with all the key business wins and the account movements.
Bookstrapping: What I learned about investing from Darwin by Pulak Prasad
Pulak Prasad draws key lessons from core Darwinian concepts and has mixed it with vivid examples. Reeta Ramamurthy Gupta lists down the insights derived from the book. Rating: 4 Stars.
Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande
Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.
#TBH: Can advertising take the lead in bringing social change?
Gone are the days when brand advertising just meant highlighting the features or attributes of a product. Today, brands are strongly aligning their communication strategies with a cause. With the proliferation and the growing popularity of social media, the medium has played its part in brands strongly associating with a cause.
Jitender Dabas on making Goafest great again
Senior advertising executive and McCann WorldGroup India’s COO Jitender Dabas opines on key steps that could steer Goafest to glory again.
Online retail in Indian garners $60B GMV in FY23; Flipkart Group maintains market share: Redseer
Ads monetisation contributed $1.2 billion in revenue for Indian e-tailers in FY23, according to Redseer’s new report.