April 2025 – Page 5 – storyboard18

Xiaomi takes swipe at Samsung in print ad, continuing aggressive playbook against rivals

Headlined “You’ve been made to believe that LED TV is enough”, the ad positions Xiaomi’s X Pro CineMagiQLED TV as a superior alternative.

After taking a direct shot at Apple last month, Chinese electronics brand Xiaomi has taken a second direct dig at Samsung, targeting the South Korean giant’s LED TV lineup in a full-page print ad.

BBDO India’s CEO Suraja Kishore quits

Suraja Kishore began his career at Mudra Communications as the director - brand communications, and then joined Lowe Lintas as senior vice president. Then, he was the national planning director at Publicis Groupe, and held the position of executive planning director at McCann Worldgroup.

Suraja Kishore has worked across Mudra Communications, Lowe Lintas, Publicis Groupe, McCann Worldgroup.

Sony Music sues Myntra for Rs 5 crore over unauthorized song use

Sony Music files case against Myntra over multiple copyright violations

Sony Music in its petition said that Myntra has illegally and unauthorizedly used, broadcasted, communicated to the public, and exploited sound recordings

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media.

Omnicom’s John Wren downplays client loss concerns amid IPG deal, tariff uncertainty

On macroeconomic uncertainty, Omnicom executives acknowledged that trade tensions and the threat of tariffs, especially on Chinese goods are a watch point, particularly for auto and consumer packaged goods clients.

Speaking during the company’s first-quarter earnings call of 2025, Omnicom Chairman and CEO John Wren pushed back against speculation that the $10 billion-plus merger could trigger significant client losses—asserting instead that disruption has been minimal and that synergies are within reach.

India’s digital commerce growth to witness $320-340 bn surge, fueled by ONDC: McKinsey

Between 2021 and 2023, 984 internal firms registered to operate in India

Digital commerce in fashion and lifestyle is projected to climb from $11-$13 billion in 2022 to $80-82 billion in 2030.

Sam Altman’s OpenAI may launch ChatGPT-based social network: Report

CEO Sam Altman has privately been seeking feedback on the idea, though OpenAI has not officially commented on the report.

If launched, the move could further strain Altman’s relationship with Elon Musk — who owns X and co-founded OpenAI before leaving in 2018.

Honasa Consumer takes HUL to Delhi HC, seeks removal of Lakmé sunscreen Ad

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

The dispute centers around a battle between HUL’s Lakmé and Honasa’s Mamaearth over sunscreen effectiveness — and allegations of imitation.

Tariff uncertainty could open new global opportunities for India: ITC’s Sanjiv Puri

He said India’s strong economic growth puts it in a good position to benefit. “Even in uncertain times, India has shown it can stay resilient and keep moving forward,” Puri said.

Sanjiv Puri said India’s strong economic growth puts it in a good position to benefit.

AnyMind Group strengthens leadership team with five appointments including Chief Product Officer

Kosuke Sogo, chief executive officer and co-founder, AnyMind Group, said, “These appointments mark a significant step forward as we scale our solutions across Asia and beyond. With deep expertise in technology, digital commerce, and fulfillment, we’re strengthening the leadership we need to navigate the next phase of our growth and shape the future of how business is done.”

They are Ryuji Takemoto as chief product officer, Shodai Fujita as country manager of Japan, Kiatisak Watcharapruk as managing director of creator growth, Masaki Okawa as managing director of strategy, and Steven Tan as managing director of Fulfillment.