April 2025 – Page 38 – storyboard18

Satya Nadella on Microsoft’s 50 years: “Intelligence has been commoditized when CEOs can start vibe coding”

Satya Nadella acknowledged that Microsoft's journey started with a simple yet powerful idea: to empower people to create technology that would, in turn, allow others to innovate.

In a heartfelt address, Microsoft CEO Satya Nadella marks the company’s milestone anniversary and reveals the next wave of AI-driven transformation.

Madison World wins media mandate of National Payments Corporation of India

In the past, Dentsu was awarded the media mandate by NPCI in 2016. (Image source: Fisdom)

Last year, NPCI issued an Request for Proposal (RFP) to empanel a digital media agency for media strategy, planning, and buying, with a budget of Rs 93 crore (excluding taxes).

Zomato COO Rinshul Chandra resigns to pursue new opportunities

His departure marks a significant leadership change for the company, which has been expanding its footprint in the digital commerce and food-tech sectors.

Chandra tendered his resignation on April 5, 2025, with his last working day at the company scheduled for April 7, 2025.

CXO Moves: Exec movements across Volkswagen India, Honasa Consumer, Marico, Motorola India, Ogilvy, McCann Worldgroup and others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

Global Ads Spotlight: DoorDash turned Super Bowl ads into a giveaway frenzy. Find out how!

DoorDash received the ultimate accolade – a Titanium Grand Prix at Cannes Lions, along with a D&AD Yellow Pencil.

From Super Bowl hype to $500,000 worth of prizes, DoorDash’s “All-the-Ads” campaign stole the show, one bizarre prize at a time. Read and watch in our Global Ads Spotlight column!

Cooling Wars Heat Up: AC brands battle for summer dominance

Industry experts highlighted that 67% of the overall AC sales happened between march and June in 2024. (Photo: Unsplash)

Air conditioner brands are ramping up ad spends, product launches, and sports tie-ins to capture a rapidly growing and competitive market.

Nespresso sees ‘massive potential’ as it enters India’s emerging premium coffee market

Nespresso's global chief Navratil likened the evolution to that of wine culture, with consumers increasingly seeking to become connoisseurs. Social media and the proliferation of specialty coffee shops have helped accelerate this transformation. “You want a good machine at home - it’s a reflection of who you are and what you value,” he noted.

“For the first time, we are seeing coffee consumed not just for stimulation but for pleasure,” said Philipp Navratil, global CEO of Nespresso. That shift is driving demand for premiumisation – a trend marked by a deeper consumer interest in origin, production methods, and sustainability.

‘No Skill Involved’: Chhattisgarh HC directs probe into opinion trading apps

Granting this request, the High Court has allowed the state three more weeks to file a comprehensive affidavit and has called upon the Union Government to submit its response as well.

The affidavit also disclosed that while the petitioner had named platforms such as Probo, Better Opinions, Coolboost (Predchamp), TradeX, and Sports Baazi, no official complaints had been received against them.

Honasa Consumer’s CMO Anuja Mishra steps down

Anuja Mishra began her career as a summer intern at Reckitt Benckiser, and then moved to Nestle as a national account manager.

Anuja Mishra has worked across Reckitt Benckiser, Nestle, Hewitt Associates, PepsiCo and Godrej Consumer Products Limited.

Bookstrapping – Nalanda: How It Changed The World by Abhay K

Nalanda was never a university built with a blue print. It was initially a stupa in honour of Sariputra, the scholar. Then it became a Vihara for Buddhist monks and finally it evolved into a University (Mahavihara) in the 5th century of the common era, highlights Reeta Ramamurthy Gupta in her review. (Image Source: X)

In this week’s Bookstrapping, reviewer Reeta Ramamurthy Gupta highlights that the Author Abhay K offers a good range of explanations for Nalanda’s decline – foreign invasions, the resurgence of Brahminism and the decline of patronage to Buddhism.