April 2025 – Page 39 – storyboard18

LCOs face survival crisis as employment plummets 31% amid OTT, Free Dish disruption

As of March'25, only 845 MSOs remain registered with the Ministry. In contrast, a total of 1,045 MSOs have had their registrations either cancelled, surrendered, expired, or deemed non-operational. (Photo: Unsplash)

With Pay TV and LCOs facing significant downward pressure, experts suggest the need for the entire TV industry to get together and reinvest in better content, re-activate the 20 million de-active set-top boxes, and work with government for better policies.

Could Trump’s tariffs push iPhone prices to $2,300?

Apple’s stock fell over 8% following the tariff announcement, marking its worst trading day since 2020.

Mast & Meh: Colgate, Cotton King, Leibherr – which one would you watch on loop?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

From budget crunch to global rethink: US tariffs force Indian brands to adapt

The report points to a paradox in the Indian and APAC markets, while personalization is acknowledged as essential, the region still lags behind in key engagement metrics. (Photo: Unsplash)

India’s repeal of the controversial equalisation levy designed to tax digital services was widely seen as a gesture toward international cooperation. But for many, the US’s tariff imposition in its wake feels like a letdown.

Media cartel probe: Ad industry demands revamp at AAAI post CCI raids

Smaller agencies are preparing to submit a formal representation demanding an overhaul of the AAAI board, as per multiple industry sources.

Piyush Goyal slams Indian startups for focusing on ‘fancy ice-cream’ while China develops chips

Piyush Goyal, Minister of Commerce and Industry at Startup Mahakumbh 2025

Piyush Goyal asked entrepreneurs, “Will India choose to make ‘chips’ or ‘ice cream’?”, The decision depends on today’s generation.

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms.

Rohitash Srivastava joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

Karnataka HC refuses X Corp’s interim relief in challenge to Govt’s Sahyog portal blocking system

X Corp contends that the content takedown orders issued via the Sahyog portal fail to comply with the safeguards mandated by Section 69A of the Information Technology Act (IT Act).

X Corp argues that the Sahyog portal bypasses necessary legal safeguards for content-blocking orders as set by the IT Act, calling for a review by the Karnataka High Court.