April 2025 – Page 28 – storyboard18

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

Karnataka HC refuses X Corp’s interim relief in challenge to Govt’s Sahyog portal blocking system

X Corp contends that the content takedown orders issued via the Sahyog portal fail to comply with the safeguards mandated by Section 69A of the Information Technology Act (IT Act).

X Corp argues that the Sahyog portal bypasses necessary legal safeguards for content-blocking orders as set by the IT Act, calling for a review by the Karnataka High Court.

Indian gaming industry on the rise | Bike taxi services halted in K’taka | Unilever acquires new brand

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.

Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report

Referencing a study conducted by Social Media Matters, the petition highlighted that a significant number of young users spend over five hours a day on social media, engaging with content designed to induce addictive behaviours.

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.

NCLT rejects insolvency plea against Zomato, providing relief amid legal dispute

Zomato maintained that Nona Lifestyle had failed to meet delivery deadlines, resulting in penalties outlined in their contract.

The petition filed by Nona Lifestyle claimed that Zomato had failed to pay ₹1.64 crore for rider uniforms and merchandise, including jerseys supplied for the ICC World Cup 2023.

India’s gaming industry set to reach $4.5 billion by 2025, reveals AIGDF survey

The survey highlights a shift beyond metro cities, with Tier-2 cities like Ahmedabad, Kochi, Surat, and Rajkot becoming new hubs for game development due to cost efficiency and growing talent pools.

The global video gaming market, currently valued at $199.74 billion in 2022, is projected to grow to $307.19 billion by 2029, at a 6.3% CAGR.

EXCLUSIVE: CCI examines emails of former IBDF officials

The crux of the CCI’s investigation revolves around whether industry bodies colluded to fix commissions, manipulate pricing, or restrict fair competition.

Meta’s head of AI research head steps down, creating key vacancy amid AI expansion

Joelle Pineau, who has spearheaded the company's AI research since early 2023, will continue her role until May. (Image: Meta)

Meta Platforms Inc. faces a pivotal leadership change as Joelle Pineau, the vice president of its Fundamental AI Research group, announces her departure from the company.

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Jitender Dabas joins from McCann Worldgroup, where he was the Chief Operating Officer and Chief Strategy Officer for India, as well as the Head of Effectiveness for APAC.

Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA.