March 2025 – Page 28 – storyboard18

Preetha Athrey joins The Trade Desk as Director of Brand Marketing

As Director of Brand Marketing, she will oversee global branding efforts, spearhead strategic marketing campaigns, and further elevate The Trade Desk’s position as a leader in the advertising technology landscape.

Prior to joining The Trade Desk, she led marketing initiatives at Twitter for over three years, from September 2019 to December 2022, serving as the Director of Global Business Marketing, Asia Pacific.

Tinder U launches in India; aims to help college students turn campus crushes into connections

Tinder U is now live across college campuses in India.

As per the company, Tinder U is tailored specifically for students, allowing them to sign up using their valid college email (.edu.in, .ac.in, or .in) to create a personalized and secure dating experience.

Box office collection in Jan-Feb’ 2025 stood at Rs 2,264 crore; 39% higher than 2024

'Chhaava' has emerged as the top-grossing film of the month, grossing over Rs 650 crore, thereby becoming one of the highest-grossing Hindi films of all time, said Ormax Media report.

While ‘Chhaava’ emerged as the top film in February, contributing more than half of the month’s total box office; re-releases of ‘Sanam Teri Kasam’ and ‘Interstellar’ secured sports among the top 10 highest-grossing films of the month.

10x royalty increase; artists see significant streaming earnings surge: Spotify

Spotify's expansion into non-music content dates back to 2015, when it first introduced podcasts and video.

The financial success of streaming extends beyond performing artists, significantly impacting songwriters and publishing rights holders as well.

HiveMinds secures ecomm marketing and retail media management mandate for Samsonite India

This collaboration marks a significant step in Samsonite’s e-commerce expansion strategy and further reinforce its position as a leading travel brand in the country.

Under this mandate, HiveMinds will manage end-to-end digital performance marketing across major e-commerce platforms such as Amazon, Flipkart focusing on driving conversions, optimizing media spends and maximizing brand visibility.

Karnataka unveils India’s first industry-led digital detox initiative

As per shareholding data post-investment, Play Ventures will hold 3.38%, Countryside Ventures 4.46%, Gameskraft Technologies 2.12%, and Kalaari Capital 6.35% of the company.

Launched by Karnataka’s IT & BT Minister Priyank Kharge at GAFX 2025, the initiative seeks to raise awareness about excessive digital consumption and integrate digital wellness into mainstream healthcare.

Netflix appoints Rebecca Nadilo as Director of Marketing Partnerships Creative, APAC

With her extensive expertise in brand strategy and creative leadership, Nadilo is set to bring fresh perspectives to Netflix's marketing partnerships in the APAC region.

Prior to joining Netflix, she served as managing director at Iris Singapore, a role she took on in June 2023.

Uniform supplier takes Zomato to court over unpaid dues of Rs 1.64 crore

The confidentiality ring, introduced in 2022, allows access to sensitive information between involved parties to ensure a fair defence.

Nona Lifestyle said it fulfilled its obligation but Zomato consistently delayed payments and returned deliveries citing lack of storage space.

Competition Commission of India’s market study on AI report to be released in June 2025

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

Competition Commission of India selected Management Development Institute Society to conduct the Market Study on Artificial Intelligence and Competition. The agreement between the two was signed in September, last year.

Breaking: SC 28% GST gaming case, Govt seeks adjournment

The bench, comprising Justices JB Pardiwala and R. Mahadevan, heard impassioned arguments that drew from decades of legal precedent, constitutional interpretation, and the evolution of gambling laws in India.

The case, with an estimated financial impact of ₹2.5 lakh crore, is one of the biggest tax battles in India’s history.