February 2025 – Page 4

Paytm partners with Perplexity to bring AI-powered search to millions in India

As India's digital economy grows, the demand for instant and reliable information to support informed decision-making is increasing—whether for managing finances, exploring market trends, or making daily choices.

Paytm is addressing this by integrating AI-powered search into the Paytm app, allowing users to ask everyday questions.

Airtel confirms merger underway with Tata Group for DTH business

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

“The above (merger) is at a discussion stage only,” the Bharti Airtel said in an exchange filing on February 26.

Donald Trump orders more government layoffs as Musk pushes spending cuts

A new memo instructed agencies to submit proposals by 13 March for a “significant reduction” in staffing, though no specific numbers were given.

Washington Post Opinion Editor resigns as Jeff Bezos shifts editorial policy

Despite the emotional remarks, the mission was heavily criticised online, with many users calling it an unnecessary PR move.

Bezos had invited him to lead the new direction but made it clear that full commitment was required.

Elon Musk Leads the World’s 24 Super Billionaires – Where Do Ambani & Adani Rank?

Musk, the world’s richest person, owns Tesla, SpaceX, Neuralink, and social media platform X

Mukesh Ambani, Gautam Adani, Jeff Bezos, Mark Zuckerberg, Warren Buffett, and other global business leaders have been named among the world’s top 24 super billionaires.

Skepticism looms over YouTube ‘Shorts’ despite aggressive push

Beyond competing with its formidable rival—Meta's Instagram Reels, which has quickly taken the lead in the short-video space—YouTube 'Shorts' is also facing scrutiny from advertisers over its effectiveness and brand safety.

Concerns over content safety and ad effectiveness temper marketers’ enthusiasm, even as YouTube ramps up efforts to challenge Instagram Reels.

AI in Advertising: A game-changer or a creativity killer?

AI has become one of the key ingredients in creating advertisement in the past 1.5 years (Image: Unsplash)

As brands embrace AI-generated creatives, the industry grapples with cost savings, ethical concerns, and the future of human creativity.

RMG Companies vs Tamil Nadu: ‘Prohibition is different from regulation’, court remarks

Haryana cracks down on gambling

The matter was adjourned by two weeks to enable the central and state governments to file counter affidavits. The court did not give an interim relief to RMG companies.

Hina Nagarajan takes on the role of President, Diageo Africa

"While many companies worldwide are scaling back their Diversity, Equity, and Inclusion (DEI) initiatives, diversity and inclusion remain deeply ingrained in Diageo’s strategy, regardless of external pressures," Nagarajan said.

Previously, Hina Nagarajan led Diageo India as managing director and chief executive officer.

Nothing’s Co-Founder Akis Evangelidis to lead India operations as President

In a note, the company shared, "As part of Nothing’s founding team, Akis has been instrumental in building the company from the ground up. His proven leadership, combined with his deep understanding of our brand, will be key in driving our growth and expansion in India."

Akis Evangelidis began his career at Universal Pictures and went on to work across Sony Electronics, and OnePlus.