Month: February 2025

Centre unveils plan to develop 36 tourist destinations in 4 years: Report

In the Budget 2025 speech, Union Finance Minister Nirmala Sitharaman announced creating 50 top tourist destinations in partnership with states through a challenge mode

States will be asked to develop 36 destinations in a four-year time frame with yearly destination development goals such as garbage and congestion management

KFC India in the hunt for a ‘social first agency’

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

KFC India’s specifications were that the agency should be specialised in meme marketing, should understand the pulse of GenZ, and should be able to attract the attention of the social media addicts.

Parliamentary Committee meets OTT players | Ashwini Vaishnaw at Storyboard18 DNPA Conclave | Amazon tops digital ad spending

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Practo appoints Jagnoor Singh as COO

In his new role, Jagnoor Singh will be working closely with Shashank ND, co-founder and CEO at Practo, to expand Practo’s footprint and accelerate its reach to drive impact in the healthcare sector.

Jagnoor Singh will focus on building robust processes, relentless execution, and driving accelerated growth. He will spearhead our go-to-market (GTM) strategies, driving deeper penetration into existing markets and entry into new markets.