Month: February 2025

Simply Speaking Shorts #6: The “—er positioning” – Logic loses to Magic

Your brand possesses only comparative value, rather than having its own inherent value, writes Shubhranshu Singh. (Image Source: Unsplash)

In this week’s Simply Speaking column, Shubhranshu Singh highlights that successful marketing isn’t about optimizing efficiency but about understanding human perception, emotion, and irrationality.

BBC World Service India fined Rs. 3.44 crore for alleged FDI breach

The action follows a show-cause notice sent to BBC World Service India on 4 August 2023, along with its three directors and finance head, citing various violations.

As part of the penalty, the company must also pay an additional Rs. 5,000 for each day of non-compliance beyond 15 October 2021.

TRAI seeking Joint Advisors with salaries exceeding Rs 2 lakh

One of TRAI's primary objectives is to create a fair and equitable environment for all stakeholders in the telecom sector, and audits help ensure that all players are operating under the same rules and regulations.

Telecom Regulatory Authority of India is recruiting candidates for the post of Joint Advisor (Information Technology) on a deputation basis on foreign service terms for its headquarter in New Delhi and the regional office in Hyderabad.

Crompton Greaves Consumer Electricals names Tanmay Prusty as CMO

In his previous role at Capital Foods, Tanmay Prusty was responsible for leading the integration of Tata Consumer’s recent acquisition, with a business size of ₹800 crores across multiple brands like Ching’s Secret and Smith and Jones.

Tanmay Prusty previously headed Tata Consumer Products’ Capital Foods as business unit head.

At Storyboard18 DNPA Conclave, a global view on AI regulation and media transformation

When asked about India's approach to data regulation, McNamara is careful not to impose recommendations but recognizes the growing importance of legal safeguards.

Michael McNamara, Member of the European Parliament (MEP) and Co-chair of the European Parliament’s AI Working Group, will deliver a special address at the Storyboard18 DNPA Conclave 2025 on February 27 in Delhi.

Meta increases executive bonuses to 200% after sacking 3,600 employees

All three Llama 4 models utilize a “mixture of experts” (MoE) architecture, which dynamically activates only the necessary portions of the model for a given task, improving both efficiency and scalability.

According to a recent corporate filing, all named executive officers—except CEO Mark Zuckerberg—will now be eligible for the increased bonus.

At Storyboard18 DNPA Conclave 2025, industry leaders to tackle AI’s role in the future of news

The session will cover key discussion points, including AI’s role in content creation and curation, the importance of credibility and ethics in AI-driven media and the blending of creativity with emerging technology. (Photo: Unsplash)

As artificial intelligence continues to shape the future of storytelling, the Storyboard18 DNPA Conclave 2025 is set to be a vital forum for discussing the opportunities and challenges ahead, ensuring that the pursuit of innovation remains aligned with the principles of credible and responsible journalism.

App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern

Prashant Puri, CEO & co-founder of AdLift, acknowledges the issue, stating, "Fake reviews are a disaster waiting to happen. Both Google Play and the App Store rely on user engagement signals like ratings, reviews, downloads, and retention to rank apps. A sudden surge of five-star reviews can push an app higher, but if not backed by real engagement, the boost is temporary. Google and Apple’s detection systems aren’t perfect, but they are improving, and manipulated reviews eventually get flagged." (Representative Image: Bernard Hermant via Unsplash)

Calling out the fake reviews, Zerodha’s Nithin Kamath said, “I wonder how many Google India Play Store and Apple App Store reviews are genuine. I was going through Zerodha’s reviews and compared them with those of other financial services apps in India. Most of the 5-star reviews seem fake — many even read like AI-generated content.”