Month: February 2025

India’s Film Industry set for Rs 23.8 crore boost by FY26: Report

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

India’s online gaming market is set to reach INR 53.8 crores gamers by FY 2028.

Ranveer Allahbadia row: Are AI or virtual influencers the answer to avoiding scandals and controversies?

Amid Ranveer Allahbadia's controversy, can virtual influencers become the new face of marketing for brands? (From left to right: Kyla (virtual influencer), Ranveer Allahbadia, Naina Avtr (virtual influencer))

Brands could increasingly swap scandal-prone humans for AI influencers who never mess up, demand pay raises, or tweet something regrettable at 3 a.m.

InspiRAYtion 21: Is hiring broken?

"Try hiring people yourself the next time you do a round of creative hiring. It’s one of the most inspiring things I could have done, meeting so many interesting minds out there in a fortnight," writes veteran adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell touches upon the concept of hiring and states that AI should not categorically be used where the human touch matters the most.

Storyboard18 DNPA Conclave 2025: MIB Secretary Sanjay Jaju to discuss vision for India’s media transformation

"Govt is looking at a range of regulatory reforms which will allow for modernisation, inclusivity and fair play in the industry," said Sanjay Jaju at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27.

Sanjay Jaju, Secretary of the MIB, will detail the government’s initiatives to empower both digital and traditional media. His address will emphasize efforts to support sustainable industry growth, drive innovation, and enable new monetization models in an AI-driven media landscape.

Storyboard18 DNPA Conclave 2025: MEITY’s Abhishek Singh to share views on future-ready digital ecosystems

The session will also emphasize AI literacy and digital upskilling, ensuring that media professionals are equipped to leverage AI for content generation, audience engagement, and data security.

As India positions itself at the forefront of AI-driven media innovation, Abhishek Singh, Additional Secretary at the Ministry of Electronics and Information Technology, will offer insights into the intersection of AI, journalism, and governance. His address at the Storyboard18 DNPA Conclave is expected to reinforce India’s commitment to a responsible, future-ready digital ecosystem.

Storyboard18 DNPA Conclave 2025: Industry leaders to discuss on AI-powered fact-checking in news

With AI-driven tools becoming indispensable in newsrooms, this session will provide key insights into how technology can help combat misinformation while maintaining public trust in the media. (Photo: Unsplash)

At the upcoming Storyboard18 DNPA Conclave 2025, a distinguished panel of media and technology executives will explore the evolving role of artificial intelligence in news verification. As AI-driven tools become increasingly integral to journalism, the discussion will examine their potential to enhance accuracy while addressing concerns over bias, transparency, and ethical implementation.

CM Rekha Gupta may inspire books on student politics, women CMs

Reeta Ramamurthy Gupta highlights that a handful of chief ministers have a lone literary signature. To note, Sushma Swaraj has a book ‘The People’s Minister’ written by Sushmita Datta and Gujarat’s Anandiben Patel has a book ‘Dare, Dream, Do: The Extraordinary Life Of Anandiben Patel’ co-authored with Anurag Garg. (Image Source: News18)

In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down books on student politics and biographies on the women chief ministers of India.

WPP’s Chief People Officer Lindsay Pattison to step down

Lindsay Pattison led GroupM as chief transformation officer where she led a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.

Lindsay Pattison has worked across Sony Ericsson, PHD Media, GroupM etc.