Month: January 2025

EXCLUSIVE: IOAA bats for increased hoarding size, DOOH in New Delhi

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

OOH media owners have also urged the civic corporation to extend the permission of DOOH assets beyond the restricted areas defined in OAP 2017

Havas India appoints Manas Lahiri as Chief Growth Officer

During his previous tenure as managing director at Havas Creative India, Manas Lahiri played a pivotal role in reshaping the agency, driving key business wins, and strengthening client relationships, further added the company in a statement.

In this newly created role, Manas Lahiri will be working closely with the executive leadership team of Havas India, driving strategic growth initiatives, enhancing client partnerships, and spearheading innovative business opportunities across Havas India’s ecosystem of 25 agencies across the country.

DPDP Act: Making sense of the rules for marketers

The Indian DPDP act is the first such privacy regulation which has clearly articulated the need and a role for Consent Manager. This solves very many problems that is plaguing the current ad tech ecosystem. (Image: claudio-schwarz via Unsplash)

From policy to practice, your quick guide to the DPDP Act and draft rules.

PV de-grew in Dec 2024 due to high post-festive inventory, aggressive discounting and limited new launches: FADA

The near-term outlook is that PV should get a boost from new launches, marriage-season demand and promotions—but possible price hikes could temper gains, highlighted FADA. (Image Source: Moneycontrol)

With many buyers deferring purchases of PVs to January, the near term outlook of PV dealers, as mentioned by FADA, is anticipating strong consumer pull from new SUV launches, feature-rich EVs and its maturing EV ecosystem, though price-sensitive buyers and interest rate fluctuations remain watchpoints.

DPDP Act: Tokenisation could ease parental consent implementation

The industry’s challenge lies in creating systems that verify a child’s age and secure parental authorisation without overburdening users or compromising innovation. (Image Source: SiteWALL)

The Indian government’s emphasis on a consent-based framework for Digital Personal Data Protection (DPDP) Act is evident with “consent” being one of the most frequently mentioned terms in the draft rules. While this marks a significant step in protecting user data, industry stakeholders are navigating the nuances of compliance and implementation.

Snap Inc. names Ankit Goyle as Head Of Marketing, India

Ankit Goyle started his career at Google as account manager, and then joined Reid & Taylor as assistant brand manager. Then, Aditya Birla Fashion and Retail roped him in as retail marketing manager, and then he was promoted brand marketing manager, Van Heusen.

Previously, Ankit Goyle led Apple as head – category marketing and demand generation – iPhone and AirPods.