January 2025 – Page 46

Govt panel report on AI Governance Guidelines: ‘Regulation should aim to minimise the risk of harm’

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

A whole-of-government approach is recommended in the committee’s report. MeitY has released the report for public consultation, open till January 27.

Swiggy unveils standalone app ‘Snacc’ for 15-minute food delivery

So far, Snacc is live only in Bengaluru, aligning with the city's reputation as a hotbed for food-delivery and tech innovations.

Standalone app joins the quick-service race, offering fast food, prepared meals, and beverages in Bengaluru.

Achint Setia appointed as Snapdeal’s chief executive officer

Achint Setia has previously held key roles at renowned organizations such as Zalora Group, Myntra, Viacom18, McKinsey & Co., and Microsoft. (Image: LinkedIn)

Achint Setia brings two decades of experience across e-commerce, telecom, and media industries; Himanshu Chakrawarti to focus on Stellaro Brands.

Creditors object repayment plan of ZEEL Founder Subhash Chandra

Subhash Chandra was also restrained from disposing of or transferring his personal assets during this period. (Image: Forbes)

Creditors claim ZEEL founder’s proposed repayment is far below actual liabilities and that the committee of creditors largely comprised Chandra’s proxies.

Breaking: Prasar Bharati revises DD Free Dish auction policy, HD channels allowed to bid

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

The reserve price for e-auction of MPEG-4 slots for private HD channels is Rs 80 Lakhs with second slot at increment of Rs 1 Lakh for second slot.

X Corp unveils ‘X Money’ at CES 2025: A game changer for payments and creators

Linda Yaccarino's announcement comes on the heels of a significant behind-the-scenes push to acquire money transmitter licenses across multiple states, ensuring the necessary infrastructure for facilitating financial transactions.

At CES 2025, X CEO, Linda Yaccarino, reveals plans for ‘X Money,’ a transformative payment system designed to revolutionize transactions and elevate creator opportunities on the platform.

IAS launches AI-driven Total Media Performance solution to maximize ROI for global advertisers

Leveraging responsible and trusted artificial intelligence (AI) models to align media quality with cost and outcomes, TMP empowers advertisers to drive ad effectiveness through quality path optimization with end-to-end transparency across the programmatic supply chain, highlighted the company in a statement.

Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s industry-leading media quality signals with in-flight optimization.

X CEO hails Meta’s shift to community notes feature

At the Consumer Electronics Show (CES) in Las Vegas, Linda Yaccarino called the development "really exciting," suggesting it serves as validation of X's self-styled position as the "digital townhall." (Image: LinkedIn)

X CEO Linda Yaccarino says the move validates X’s role as the “digital townhall,” applauds the global impact of real time fact-checking.

Adidas partners with Mercedes Formula One in multi-year kit deal

Adidas will provide a range of apparel, footwear, and accessories under the partnership. The specially-designed kit, which will be made available to fans, is set to be unveiled next month. (Image: Unsplash)

New range to be unveiled ahead of season opener in Australia, marking the dawn of a post-Hamilton era.