Maha Kumbh 2025: Top brand campaigns making a splash

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

‘Boxer’ Das: Piyush and Prasoon Pandey, Shashi Sinha, Meenakshi Menon, Ashish Bhasin remember Bhaskar Das

"In an industry often shaped by change and uncertainty, Bhaskar's connections remained steadfast. Despite his illness, he was a serial optimist, always eager to bounce back. He leaves behind a legacy not just of professional excellence, but of gentle compassion and generosity of spirit. We will celebrate you, Bhaskar—who made the industry better simply by being in it," writes Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India.

“Bhaskar would always look at not the easy solution, but look at the unique solutions whenever it came to any problem.”

Network18 reports Rs 1,360.5 crore consolidated revenue in Q3

Network18 Media & Investments owns 20 news channels across 16 languages, including CNBC TV18, CNN-News18 and four online platforms, such as moneycontrol, Firstpost, etc.

On a standalone basis, Network18 Media & Investment’s revenue from operations was at ₹476.41 crore for the quarter and its profit was at ₹3,431.94 crore, helped by exceptional gains.

LinkedIn appoints Jessica Jensen as chief marketing and strategy officer

Before Indeed, Jessica Jensen led teams and built strategies at high-profile companies such as Booking.com, Facebook (now Meta), Apple, Yahoo!, and the Boston Consulting Group (BCG). (Image: LinkedIn)

Jessica Jensen is also a board director at Cardlytics and a member of the f7 Operator Council—an investment fund comprising seven female leaders in the Silicon Valley.