December 2024 – Page 46

Varun Alagh increases stake in Honasa Consumer to 31.93%; invests Rs 4.5 Crore

Varun Alagh, Co-Founder of Honasa Consumer Private Limited

Together, Varun and Ghazal Alagh now hold a combined 35% stake in Honasa Consumer

Jaguar’s controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

The initial reception from luxury consumers to the Type 00 concept has been positive, according to the company's MD Rawdon Glover.

The upcoming models will focus on luxury buyers and are anticipated to be priced higher than Jaguar’s previous lineup.

IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

CSK is the most valuable IPL team with $122 million brand value.

Delhi HC bars competitor from labelling Physics Wallah as ‘sasta wallah’

Physics Wallah, founded in 2016 by Alakh Pandey, argued that Scholars Den’s use of the term “sasta wallah” was an attempt to undermine the quality of its services by associating affordability with inferiority.

Initially offering physics lessons for JEE aspirants, Physics Wallah now boasts over 13 million subscribers on YouTube.

White collar hiring grows at 6% in festive season despite modest show in Nov: Naukri report

AI/ML fuels tech hiring during festive season

A sustained hiring momentum was seen in domains like AI-ML (at 30 percent). However, the IT sector hiring remained steady, registering a flattish trend compared to last year

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

According to the World Intellectual Property Organization (WIPO), trademark filings in India increased by 6.1% in 2023.

As brand identities face increasing scrutiny, 2024 witnessed a surge in trademark disputes in India. From airlines to fast-food, these high-profile legal battles underscore the rising importance of intellectual property protection.

Social media influencers under ASCI’s radar for next two quarters

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

Steep rise in violations of ASCI guidelines by influencers for promoting cryptocurrency and illegal betting companies.

OpenAI gets its first-ever CMO; Coinbase’s Kate Rouch joins Sam Altman’s AI firm as CMO

Kate Rouch began her career as a consultant at The Bridgespan Group, and then worked at Meta. During her stint at Meta as vice president, global head of brand and product marketing, Rouch spent over a decade at Meta. She led brand and product marketing for Instagram, WhatsApp, Messenger, and Facebook. (Image source: Kate Rouch and Sam Altman (Chan Zuckerberg Biohub))

Kate Rouch previously led Coinbase as chief marketing officer.

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.