Month: December 2024

80% digital marketers highlight importance of timing in campaign effectiveness: Report

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025

Brain rot: Oxford’s 2024 ‘word of the year’ that’s got us all scrambling

Brain rot is what happens when your brain feels like mush after endless scrolling through TikTok videos, viral memes, and the kind of content that doesn't even pretend to challenge your mind. (Image source: Unsplash)

From TikTok memes to viral nonsense, the term ‘brain rot’ has come to define our collective struggle with mind-numbing online content. Here’s what it means and why it’s taking over.

Global ad spend to hit $772.4 billion in 2024: Dentsu

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

Dentsu Global Ad Spend Forecasts report also states that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 percent in 2025 to reach $513.0 billion and capture 62.7 percent of global ad spend.

Unilever’s global chief of transformation Nicky Sparshott quits

Nicky Sparshott began her career at HP as sales and marketing coordinator, and then joined Procter & Gamble as brand manager. Then, she joined Unilever as assistant brand manager and then moved to The Coca Cola Company as senior marketing manager.

During her tenure, Nicky Sparshott led the Unilever Global Transformation Office to design and land complex organizational change initiatives, at scale, enhancing efficiency, innovation, competitive advantage and value creation.

FSSAI issues new safety guidelines for foodtech platforms amid surge in complaints

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

The advisory outlines five key measures that foodtech platforms must adopt to improve food safety. These includes training for delivery executives, separate delivery of food and non-food items, FSSAI licensing and registration, product claims alignment, and shelf life requirements and hygiene ratings.