Month: December 2024

Tech giants at a crossroads: Google’s Sundar Pichai warns of ‘high stakes’ in 2025

As Google charts its course for 2025, the message from its leadership was clear: in an era of technological upheaval and regulatory scrutiny, the company's future may depend on its ability to transform its AI innovations into products that resonate with consumers while navigating an increasingly complex competitive and regulatory landscape.(Image courtesy: Moneycontrol)

Amid AI competition and regulatory challenges, Google’s CEO rallies employees for a ‘critical’ year ahead at company’s annual strategy meeting.

How Fevicol egg advertisement was a ‘turning point’ in the brand’s creative journey

The ad film had consciously avoided driving home the over-the-top message: Fevicol has the strongest bond. Prasoon had left it to the imagination of the public to fill in the blanks and endorse its “strong bond” image. (Stills from the ad film)

Storyboard18 catches up with veteran adman Piyush Pandey and ad filmmaker Prasoon Pandey, who reminisce about the genesis of the 1996 iconic ad film and how it was run up to 12 times a year for a total brand recall.

Don’t lose focus. Don’t chase fads: Kunal Sharma, KRBL

"It's easy for a marketer to lose focus and kind of get swayed by fads and trends. We're all tempted to do what everybody's doing and do great work there. But I think it's important to keep the focus on the consumer, keep listening to them, keep going back to them and you'll keep doing the right things," said Kunal Sharma, head of marketing & business head, modern trade and e-commerce, KRBL.

Kunal Sharma, the head of marketing & business head, modern trade and e-commerce, KRBL, holds forth on maintaining a work:life balance to prevent burnout. He also touches upon the advice he would like to give to GenNext marketers, the marketing-related content he consumes, life hack and a lot more.

Bookstrapping: Tech Savvy but what about depth?

In 2022-23, the digital economy accounted for 14.67 million workers, or 2.55% of India’s estimated work force, according to MeitY.

Scrolling, skimming – as opposed to long form reading – may lead to shallow processing and forming convenient conclusions. This is the barrier to deep productive work that identifies and solves the problems of the world, states Reeta Ramamurthy Gupta.

64% young dog owners and 60% young cat owners find pets as mental health allies: Report

In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership. (Representative image via Unsplash)

While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.

Financial transactions at Mahakumbh anticipated to be between Rs 2 lakh crore and Rs 3 lakh crore

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

State officials view the Mahakumbh as a cornerstone of their broader strategy to establish Uttar Pradesh as India’s premier destination for religious and cultural tourism.