December 2024 – Page 5

Zepto: What kept Indians awake at night (and beyond)?

Zepto's fastest delivery this year? 25 seconds. Delivery partners travelled 34 crore kilometers in total—equal to 8,000 rounds of Earth.

In 2024, Mumbai became truly the city that never sleeps, ordering 31.5 lakh snacks between 12–4 AM and Bengaluru led in late-night orders for roses & condoms.

IIT Bombay’s cultural fest marred by condom ad controversy: Report

IIT Bombay fest sponsor's condom ad sparks outrage

IIT Bombay’s Mood Indigo fest hits roadblock over condom ad dispute

E-comm FMCG market to hit $100-105 bn by FY2025; digital transformation reshapes landscape

Saugata Gupta, CEO of Marico

The e-commerce FMCG market in India is expected to reach $100-105 billion by FY2025. Success will depend on balancing traditional operations with digital capabilities, keeping products affordable and accessible, and creating personalized customer experiences, says Marico’s MD and CEO, Saugata Gupta.

AI taking your job?: Marketing, Advertising sector sees 9% surge in hiring intent in HY2 2024

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

SEO Executives, Social Media Analysts, and Market Research Assistants in High Demand: TeamLease Report

Suvonil Chatterjee resigns as Ola Electric’s Chief Technology and Product Officer

Suvonil Chatterjee, a BITS Pilani graduate, joined Ola as the head of design for the company’s flagship cab business in 2017.

Earlier this year, the company also lost Pramendra Tomar, its company secretary and compliance officer, who resigned for personal reasons.

Motilal Oswal invests Rs 100 cr in seafood startup Captain Fresh

Founded in 2019 by Utham Gowda, Captain Fresh recently raised $7 million from British International Investment to expand its business.

Motilal Oswal Wealth Limited has invested Rs 100 crore in the Bengaluru-based B2B seafood startup Captain Fresh- which has appointed Axis Capital and Bank of America as bankers for its forthcoming IPO.

Coca-Cola replaces Pepsi at Domino’s; Jubilant FoodWorks signs MoU with Coca-Cola for beverage supply

With this new deal, Coca-Cola’s extensive range of sparkling beverages will now replace PepsiCo’s offerings in Domino’s and Popeyes outlets.

This strategic alliance comes on the heels of a recent investment by Jubilant Bhartia Group in Hindustan Coca-Cola Holdings Pvt. Ltd. (HCCHL), Coca-Cola’s largest bottling arm in India.

2025 – The Year Of…: First-party data, mindful hedonism in premiumization, gaming, says Hephzibah Pathak, Ogilvy India

"Generative AI will bring down perspiration but create more space for inspiration. Technology will always be an enabler and support to the human mind. Human imagination is the most essential currency. AI enables anyone to participate but without human imagination, it can homogenise the creative process," highlighted Hephzibah Pathak, executive chairperson, Ogilvy India.

Hephzibah Pathak, executive chairperson, Ogilvy India, also highlighted how first party data will fuel branded personalised experiences and optimise content throughout the consumer journey.

2025 – The Year Of…: Authenticity, co-creation, purpose-driven campaigns, says Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan, Chief Marketing Officer of Policybazaar, discussed the strategic integration of AI in the company’s operations, emphasizing how it has enabled the team to identify emerging trends and optimize their campaigns.

India leads the green transition: High-complexity roles see 57% wage premium

Low-complexity roles in India, such as Waste Collectors, see minimal wage increases. Medium-complexity roles, like Solar PV Engineers, show modest growth. In contrast, high-complexity roles, such as Sustainability Consultants, enjoy significant premiums, underscoring the value of expertise in driving the green transition. (Image source: Moneycontrol)

Roles like Sustainability Consultant and Cleantech Manager are highlighted for their earning potential in India, emphasizing the value placed on specialized green expertise.