December 2024 – Page 2

Mahesh Narayanan steps down as CMO of Netcore Cloud

Narayanan joined the company in May 2023.

CRED’s contrarian bet: Targeting only India’s wealthy in a nation of over a billion

In 2018, Shah launched CRED, a members-only app designed to incentivize timely credit card bill payments through rewards.

By focusing on India’s wealthy elite and eschewing quick profits, CRED’s founder is making an unconventional bet on the future of financial technology.

2025 – The Year Of…: Ethically designed AI use cases, says HDFC Bank’s Ravi Santhanam

Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank

HDFC Bank’s End of Scam Sale campaign simulated a fake website, fake ads and even a deepfake of actress Nora Fatehi, to expose the tactics used by scammers to prey on consumers.

2025 – The Year Of…: Intelligent traffic management, says Blusmart’s Anirudh Arun

Anirudh Arun, Co-founder & CEO, BluSmart Fleet

Anirudh Arun’s New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.

Poster Wars: BJP, AAP outdoor ad spends cross Rs 150 crore ahead of Delhi elections

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Delhi elections are scheduled for February, and key parties- BJP, AAP and Congress are pulling out all the stops to win over voters. While collective outdoor ad spend is likely to touch Rs 150 crore, digital would also see Rs 100 crore of allocation, as per industry sources.

‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.

Promoters buy out US fund’s stake in RK Swamy Ltd

The promoters have bought 3.56% of shares held by Evanston Pioneer Fund LP, a US entity that had invested in the group in 2018-19.

Adani Enterprises completes $2 billion exit from Adani Wilmar joint venture

The move, driven by public shareholding requirements, marks a strategic shift as Adani refocuses on core infrastructure investments and regulatory compliance.

CARS24 promotes Himanshu Ratnoo as CEO of Used Cars India

Ratnoo will oversee the company’s C2B and retail operations, focusing on scaling growth and driving innovation.

The announcement was made by Vikram Chopra, Founder and CEO of CARS24, in an internal email to the organization.

2025 rollout of Digital Radio | Retail grows 7% during festivity | Zepto’s VP quits

TV Today Network cited losses and state of radio industry in the country behind the reason of shutting down its radio business.

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