November 2024 – Page 9 – storyboard18

Google’s US antitrust trial: “Google rigged the rules of the road” DoJ lawyer

By launching stores in India, Google aims to replicate Apple's retail strategy

This case marks the second major legal challenge by the government against Alphabet, Google’s parent company, over anticompetitive practices.

IPL 2025 mega auction: Vaibhav Suryavanshi, 13-year-old from Bihar, becomes the youngest Crorepati in IPL history

Earlier this year in January, Vaibhav made headlines when he debuted in the prestigious Ranji Trophy for Bihar at just 12 years and 284 days old, becoming the eighth youngest player to feature in first-class cricket globally. (Image source: CNBC-TV18)

IPL 2025 mega auction: At just 13 years of age, Vaibhav became the youngest player to be sold at the IPL auction.

Wipro appoints Omkar Nisal as CEO, Europe Strategic Market Unit

Among his many achievements over the years, Omkar Nisal successfully ran Wipro’s banking-EMEA business, working closely with large and niche financial institutions across UK, Europe, the Middle East, and Africa.

Omkar Nisal will report to CEO and MD Srini Pallia and will also join the Wipro executive board. Nisal succeeds Pierre Bruno, who is stepping down.

HUL approves demerger of ice cream business into an independent listed entity

HUL's revenue from the operation has jumped to Rs 15,195 crore in Q3 FY25

Move aims to unlock shareholder value and accelerate growth for brands like Kwality Wall’s, Cornetto, and Magnum.

Amazon enters India’s q-comm race with ‘Tez’ delivery service

Amazon Fashion sees surge in GenZ shoppers

E-commerce giant prepares to launch ultra-fast grocery and essentials delivery by year-end, aiming to compete with Blinkit, Zepto, and Swiggy Instamart.

Flipkart elevates Viveka Sra to Director – Brand Marketing

Viveka Sra began her career at Oracle and went on to work at Hindustan Unilever.

Viveka Sra previously led Flipkart as associate director – brand marketing.

Zepto launches Jarvis: An in-house ad platform for brands and sellers

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Jarvis is designed to help sellers listed on Zepto Platform increase visibility and sales, delivering up to 8x returns on ad spends

Dynamic Deepinder vs Reclusive Majety? | Misleading video game ads: ASCI to probe

"Become a thought leader who avoids the trappings of celebrity," say experts. (In picture: Deepinder Goyal of Zomato (left) and Sriharsha Majety of Swiggy (right).

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

GenZ hinges on GenAI for decision-making, problem-solving, career growth: upGrad report

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

GenZ is demonstrating a strong affinity for GenAI, with 65 percent expressing excitement about its potential in the workplace